Select Page
Aired on February 4, 2020
Episode 25
5 Ways To Build Your Know, Like And Trust That Brings In Sales
Listen Now
Ways to build your know, like and trust to bring in sales. Share your authentic story and create content consistently that drives up value. Engage and connect with your customers, find out more in the podcast.

5 Ways To Build Your Know, Like And Trust That Brings In Sales

Building know, like, and trust with your audience is a crucial part of turning potential customers into loyal clients. When people feel connected to you, they are more likely to buy from you. Here are 5 powerful ways to build your know, like, and trust factor that will ultimately bring in more sales.

1. Authentic Storytelling

Sharing your authentic story is a powerful way to connect with your audience on a deeper level. People resonate with stories, and when they hear yours, they can relate to your journey, struggles, and successes. Be open, genuine, and vulnerable in sharing your story, and you’ll find that more people will be drawn to you and your brand.

2. Consistent Value-driven Content

Consistency is key when it comes to building trust. By consistently providing value through your content, whether it’s through
-social media posts
-videos, or podcasts
you position yourself as an authority in your niche. Share tips, insights, and practical advice that your audience can benefit from. The more value you provide, the more trust you’ll gain from your audience.

3. Engage and Connect

Building relationships with your audience is essential. Take the time to engage with your followers by responding to comments, direct messages, and emails. Show genuine interest in them by asking questions and listening to their feedback. When people feel heard and valued, they are more likely to trust you and eventually make a purchase from you.

4. Social Proof and Testimonials

Showcasing social proof, such as testimonials, case studies, and reviews, can significantly impact the trust factor. When potential customers see real-life examples of others who have benefited from your product or service, it builds credibility and alleviates any doubts they may have. Encourage satisfied customers to leave reviews and share their success stories.

5. Transparency and Integrity

Being transparent in your business builds credibility and trust. Be open about your processes, pricing, and what customers can expect. Transparency shows that you have nothing to hide and that you are confident in the value you provide. Additionally, always operate with integrity. Honesty and ethical business practices will set you apart and create a loyal customer base.

In conclusion, building know, like, and trust is the foundation of a successful and sustainable business. By incorporating authentic storytelling, consistent value-driven content, engagement, social proof, and transparency, you can create a compelling brand that resonates with your audience and drives sales. Remember, people buy from those they know, like, and trust. So focus on building those connections, and the sales will naturally follow.

Powered by RedCircle

Powered by RedCircle

If you’ve ever heard that in order to be able to make more sales, you have to have that know, like, and trust factor. And yet you’ve been struggling to figure out what the heck it is, how does it all fits and how it actually works.

In this episode, I’m breaking it down into 5 simple ways to help you build your know, like and trust that brings in sales. We’ll talk about what is the process, what are some of the skills, tools or techniques that you can put in place to achieve that.

Biggest Takeaways:

  • When you are more consistent, you make more sales because people know what to rely on. They know that they can rely on you and trust you. The more that you see people, the more that you build a relationship, and that is the cornerstone.
  • People don’t buy from other brands even though you might have a brand. People buy from people. The reason why we buy from people is because they are like you and I. The more that you can share and the more relatable your are, the more that people can actually connect with you.
  • The reason why your audience trust you is because you’re consistently showing up over time. You’re allowing them to see behind the scenes or that personal side of you. You are being able to connect with them in a way that it makes them feel heard and understood and that’s ultimately what we all want from one another.


  • Know that you’re going to pivot and evolve and change over time. So what once felt okay, may no longer be that way. [Tweet This]
  • You need to show up in the places where your ideal clients, your audience whom you are trying to connect with, are going to be. [Tweet This]
  • The main intention behind being visible is to allow you to connect with the people that you’re here to serve. [Tweet This]


  • Why you can be authentic and nice, yet not a pushover [03:36]
  • How you can set up your business model to support your personality [06:02]
  • How you can be spontaneous AND consistent at the same time [08:54]
  • Why being relatable and sharing more about yourself brings people closer to you [11:38]
  • How to get your audience to trust you and ultimately create a loyal fan base [13:47]
  • Why getting visible doesn’t mean you have to feel exposed and it isn’t as scary as you think it is [14:55]
  • The main reason why people don’t buy [17:38]

Bonus Resource:

6-Figure Blueprint: Finally Say “I’m Fully Booked”With this mind map, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Grab your free copy now.

Join Sales Mastery Society

If you’re done with putting things off and desire to master sales today so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sales Mastery Society and be the first to know when doors open!

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

Do you have a question for Susan?

Submit your question and get featured on the podcast!

Click the button below for instructions.