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Aired on October 6, 2020
Episode 62
A Simple Way To Sell That Captivates Attention
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If you’re struggling to stop feeling salesy and like you need to be a master at content, you need to understand that the vehicle of how you create content is really not that important. It is important to think about how we can make our customer connect not only with our product but with us too. Through connection, good service, understanding the value of your product and being original you will get more customers. Sales come as a result of this connection created. Today we’re talking about the easiest way to connect to one another using a simple tool that’s often overlooked. Stories. Stories let you have a super powerful moment of deep connection with your potential customers and the clients you’re here to serve. Let’s dive in!

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Biggest Takeaways:

  • Since the beginning, human beings have used stories to captivate attention and pass down information from generation to generation.
  • There’s always a journey.
  • Create deeper connections with the people you’re here to serve using stories.
  • Good stories have a clear beginning.
  • Stories are the easiest way to teach people in a fun and engaging way that doesn’t feel like a lot of work.
  • Stories can make clients see things a different way and be more connected with you.


  • The easiest way to connect to one another [1:38]
  • How do we, human beings, use stories? [02:51]
  • There’s always a point and a purpose. [04:47]
  • It’s all about connecting. [05:51]
  • What makes a good story? [06:41]
  • Your life is a story [7:51]
  • A Story about a story. [11:19]
  • How can clients be more deeply connected with you? [15:17]

Be sure to tag me on social @susanmcvea and share your story with me!

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