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Aired on September 29, 2020
Episode 61
Becoming A Market Of One
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Stand out in a crowded market! Embrace your individuality, understand your value, build authentic connections, provide exceptional value, and nurture your expertise. Your uniqueness is your power - become a market of one! You've got what the world needs. #BeUnique #StandOut

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Biggest Takeaways:

  • It is important to know how to position yourself in business
  • Similar products and ideas do not have the same process
  • Understand and study the process, structure and method behind your business
  • What makes you unique is not the potion, but the formula
  • If you think you have something unique, create a structure
  • Customers need to understand that you have a process behind your product



  • My Proprietary Three-P’s framework [03:21]
  • How to distinguish your unique product/service & create it [04:19]
  • What is a unique product? [06:51]
  • 2 examples [11:30]
  • What is it all about [14:10]
  • The sky’s the limit [15:51]
  • Sales Mastery Society [20:40]


Be sure to tag me on social @susanmcvea and let me know what problem you solve for your peeps!

Sponsored by:

Sales Mastery Society: Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4 step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼

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