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Making your competition irrelevant is the holy grail we are all looking for. Sometimes you feel stuck, thinking about how you can become more visible in the crowded sea of the business world, right? Maybe you’re thinking: How do I stand out head and shoulders over the crowd? What if you could make your business THE choice and go-to in your market? 

This question may be difficult to ask ourselves, but it is extremely necessary for us to grow our business and better serve our customers.

In today’s episode I will share with you how to stand out head and shoulders above the crowd without creating a crazy business title to do it and instead you’ll understand exactly what you need to step out as the only expert for your dream clients.


Biggest Takeaways:

  • It is important to know how to position yourself in business
  • Similar products and ideas do not have the same process
  • Understand and study the process, structure and method behind your business
  • What makes you unique is not the potion, but the formula
  • If you think you have something unique, create a structure
  • Customers need to understand that you have a process behind your product



  • My Proprietary Three-P’s framework [03:21]
  • How to distinguish your unique product/service & create it [04:19]
  • What is a unique product? [06:51]
  • 2 examples [11:30]
  • What is it all about [14:10]
  • The sky’s the limit [15:51]
  • Sales Mastery Society [20:40]


Be sure to tag me on social @susanmcvea and let me know what problem you solve for your peeps!

Sponsored by:

Sales Mastery Society: Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4 step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼

Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.


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