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Aired on December 24, 2019
Episode 19
How To Make Sure Your Free Offers Help Boost Your Sales Results
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Want to make your free offers to boost your sales? Give something valuable and ensure that your free offers are align with your paid results. Have a call to action ready.

How To Make Sure Your Free Offers Help Boost Your Sales Results

Are you struggling to see actual sales results from your free offers?

It’s a common challenge for many business owners. Free offers can be a powerful tool to attract potential customers and drive sales, but only if they are done right. In this post, I’ll share some tips on how to make sure your free offers help boost your sales results.

Understanding the Purpose of Free Offers

Before we dive into the tips, it’s important to understand the purpose of offering something for free. Free offers should not just be a way to give something away for nothing. Instead, they should be seen as an opportunity to showcase the value of your products or services, build trust with your audience, and ultimately drive sales. With that in mind, let’s explore how to make your free offers work for you.

Offer Something Valuable

The key to a successful free offer is to provide something that your potential customers will find truly valuable. This could be a piece of content that solves a problem they are facing, a free sample of your product, or a complimentary service. The more valuable the offer, the more likely it is to capture the attention of your audience and lead to future sales.

Align with Your Paid Offerings

Your free offers should align with your paid products or services. This means that your free offer should give a taste of what customers can expect when they make a purchase. For example, if you sell software, offer a free trial of the software. If you offer a service, consider providing a free consultation. This alignment ensures that your free offer acts as a teaser for your paid offerings.

Ensuring Your Free Offers Lead to Sales

Now that you understand the purpose of free offers, let’s discuss how to ensure they actually lead to sales.

Capture Prospect Information

When offering something for free, it’s key to get the contact information of the individuals who take advantage of the offer. This lets you to continue the conversation with them through email marketing, retargeting ads, & other forms of communication. By getting their information, you can nurture these leads and ultimately drive them towards making a purchase.

Create a Clear Call to Action

Every free offer should have a clear call to action that prompts the recipient to take the next step towards making a purchase. Whether it’s directing them to your online store, encouraging them to book a consultation, or inviting them to redeem a special offer, the call to action should be compelling and easy to follow.

Nurture Your Leads

Once you’ve captured the contact information of individuals who have taken advantage of your free offer, it’s critical to nurture these leads. This can be done through targeted email campaigns, providing additional valuable content, or giving exclusive deals. The goal is to keep your brand top of mind and guide them through the buyer’s journey.


Free offers are a powerful tool for attracting potential customers and driving sales, but they need to be executed strategically. By offering something valuable, aligning with your paid offerings, capturing prospect information, creating clear call to actions, and nurturing your leads, you can ensure that your free offers help boost your sales results. Remember, the key is to provide genuine value and build trust with your audience, leading to long-term customer relationships and increased sales. So, go ahead, revamp your free offers using these tips, and watch your sales soar!

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Biggest Takeaways:

  • While 99% of the stuff that you give away free can be your best stuff, the structure, organization and implementation of it can’t be done for free.
  • You need to make sure that your free offer directly complements your paid offer. This means that your paid offer is the logical next step up from your free offer.
  • When there is direct alignment and a direct connection in your offers, you are going to see an instant boost in your sales. You are going to see more leads coming through the door, more people reaching out to you and booking appointments on your calendar or starting to buy the next service. And if they’re not, it means that there’s a gap. Check out Episode 18: The 3 Things That Stop You From Closing High-Ticket Sales to learn more about the 3 things you need to have in place to close high-ticket sales.


  • Is your free offer irresistible? Does it immediately speak to your ideal customer’s needs and help them where they are at? And is the next step something you can help them with your paid offer? [Tweet This]
  • If you have a purpose to serve and the heart, it really doesn’t matter how much you give them. At the end, people will still find a way to repay you, monetarily or otherwise. #lawofreciprocity [Tweet This]
  • When you give away stuff for free, make sure it actually does what you need it to do as a business owner. It’s not just a matter of giving, giving and giving. [Tweet This]


  • How to differentiate from free offers and paid offers [05:08]
  • How to create your free offers where you are not giving away the farm, yet delivering great value [08:32]
  • What you can do to ensure your paid offer is the next logical step up from your free offer [12:25]

Bonus Resource:

Episode 18: The 3 Things That Stop You From Closing High-Ticket Sales – Dive deep into the 3 biggest reasons why your high-ticket sales aren’t going to happen. In this episode, I’ll teach you how to build your authority and credibility, how to tweak your offer so that it fits your customer perfectly and what to do when your potential clients are unsure of themselves and how to address it so they can confidently sign up with you.

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