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Aired on February 25, 2020
Episode 28
How To Use Video To Build Relationships And Get Fully Booked
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Want to know how you can use video to build relationships and be fully booked? Make sure that your audience gets to see your authentic self and create content for them that can add value. Engage with your customers, want to know more? Give the podcast a listen.

How To Use Video To Build Relationships And Get Fully Booked

Are you struggling to connect with your audience and fill your appointment book? Building strong relationships with your clients is the key to success in any business. One of the most effective ways to do this is through the use of video. In this blog post, we’ll explore the power of video and how to harness it to create meaningful connections with your audience and ultimately get fully booked.

Show Your Authentic Self

You are your brand, and people want to connect with you. Use video to showcase the person behind the business. Share your story, your values, and your passion. By being authentic and showing vulnerability, you’ll be able to relate to your audience on a deeper level. This creates trust and makes potential clients feel more comfortable booking with you.

Provide Valuable Content

When creating videos, focus on providing content that your audience will find valuable. This can include tips and tricks, behind-the-scenes looks, A sessions, or client success stories. By offering something of value, you’ll position yourself as an expert in your field and show potential clients that you genuinely care about helping them.

Engage With Your Audience

Video allows for two-way communication. Encourage your audience to engage with your content by asking questions, prompting discussions, and requesting feedback. Respond to comments and messages to show that you’re actively listening and that you value their input. Engaging with your audience helps to strengthen relationships and build a community around your brand.

Showcase Your Personality

Your personality is a huge part of what makes your business unique. Use video to let your personality shine through. Whether you’re funny, serious, quirky, or laid-back, showcasing your personality will help you connect with like-minded individuals. People are more likely to book with someone they feel a connection with, so don’t be afraid to let your true self show.

Share Client Testimonials

There’s nothing more powerful than a satisfied client singing your praises. Ask your happy clients if they’d be willing to share their experiences on video. Testimonials provide social proof and offer potential clients insight into what it’s like to work with you. Seeing real people speak highly of your services can be the push someone needs to book an appointment with you.

Conclusion

In today’s digital age, using video to build relationships and get fully booked is no longer just an option it’s a necessity. By being authentic, providing valuable content, engaging with your audience, showcasing your personality, and sharing client testimonials, you’ll be well on your way to forming meaningful connections with your audience and filling your appointment book. So grab your camera or smartphone, and start creating content that will help you connect with your audience and grow your business. The power of video is in your hands use it wisely!

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Video is the number one tool that allowed me to get fully booked in my business and create a six-figure income in such a short amount of time and has continued to allow me to build a successful business of my own design. All because I show up on video for the people who I’m here to serve.

Video isn’t new. And if you are hoping that I would be telling you it’s okay, just simply ignore using video, this is not the episode for you. Perhaps, you’re thinking “I’m not going to be using video”. However, even if you’re introverted and you don’t like seeing yourself on video, I’m going to tell you why it’s so important and how you can do it without showing your face. In this episode, I also discuss how you can incorporate video into your sales process and marketing messages so you can build relationships with your potential customers.

Biggest Takeaways:

  • Video allows you to connect deeper with your target audience. However, it’s also really important that you understand who your target audience is. This is not just about creating a massive following or a lot of fans.
  • Be intentional in using video for your business. How do you want to show up on video? What do you think video is going to help you accomplish in your business, in the relationships and in connecting with the people that you want to serve?
  • If you are selling higher end, higher priced services, it is extremely critical that you don’t lose sight of the fact that you are a person. People resonate with you, when they connect with you, when they relate to who you are as a human being. That’s what builds relationships.

Quotables:

  • People buy based on emotion and they justify it with logic. Meaning if they don’t have an emotional connection to you, they’re not going to buy. [Tweet This]
  • When you’re able to use stories, you evoke emotion. That’s how we buy, that’s what we connect, that’s what we built relationships. [Tweet This]
  • The more you can be consistent in using video in an intentional way, the faster you’re going to be able to build really important relationships in your business. [Tweet This]

Highlights:

  • Why video is so critical in helping you build relationships [02:15]
  • Stories are the best way we connect to one another and how to share your story [05:25]
  • Explore doing audios if getting in front of the camera makes you uncomfortable [07:46]
  • How video allows you to build actual, real relationships much faster [9:37]
  • Showing up as YOURSELF on video [19:21]
  • Two things you can do if you don’t want to show yourself on video [21:50]

Bonus Resource:

6-Figure Blueprint: Finally Say “I’m Fully Booked”With this mind map, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Grab your free copy now.

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

Find out more about me here: 

Facebook: www.facebook.com/SusanMcVea

Facebook Group: www.facebook.com/groups/successfulsalesstrategies 

Instagram: @susanmcvea

Website: www.susanmcvea.com

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