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In this episode, I speak to my good friend and client, Ebony Williams, a personal trainer, certified holistic nutritionist and a thyroid disease coach. She’s on a mission to help individuals. Specifically women learn how to live healthy, happy lives through food, fitness and fun. She also works as a supervisor at John Hopkins Medicine in the Company Information Systems, Education Department.

We talked about so many different pieces that are related to sales, including why she struggled to sell, even though she was a door to door salesman back in New York (which I didn’t know about until this conversation!) and how she got serious about her business in a whole new, different way.

Ebony also shares about how she is currently making more sales, even now during times of crisis, why she needed to get so serious about selling and what happened so she could live that happy, healthy, joy-filled life for herself.

Biggest Takeaways:

  • There are a lot of folks who are watching and doing everything behind the scenes to really pay attention to you. They’re not the ones who comment or respond back to you. They’re not always the ones that are liking your content or showing up or the most vocal. Are you consistent? Are you actually in integrity with what you do and you say and you are? That’s really important for all of us to remember now as we do the work that we do and as we’re selling.
  • My audience is the most valuable asset that I have. I asked some questions like, “Hey, what do you think about this? Is there something that you’re struggling with?” And they tell me. If I’m going to create something, I ask them first. There has been a lot of market research to see what they want and need. That’s how I’ve developed all of my products and services.
  • One of the things that I needed to let go of was realizing that it wasn’t about me. The more I put time and energy and thinking about that one person that I would serve, the easier it became, the more fun I started to have. When you turn your focus outward instead of inwards, things just shift and they just start to “happen” for you.


  • Why Ebony took the leap to start her own business even when she still has her 9-5 job [01:51]
    How she got serious about her business in a whole new, different way after realizing that her business was turning into an expensive hobby [07:07]
    Why she made the decision to live happy, healthy, joy-filled life for herself when everything was falling apart [24:31]
    What happened when Ebony made the decision to learn how to sell [28:29]
    How to set boundaries and recognize that your time is valuable [39:13]
    How Ebony has sold and made money on every single thing that she has put out [45:10]

Bonus Resource:

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Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

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