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Aired on March 17, 2020
Episode 31
Know, Like & Trust. What It Actually Means For Your Sales.
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To boost sales, focus on making your business known, liked, and trusted. Increase visibility through valuable content and consistent branding, connect personally to be liked, and build trust with social proof, reliable service, and transparency.

Know, Like & Trust. What It Actually Means For Your Sales.

Hello, business owner! If you've been in the game for a while, you've probably heard the phrase "know, like, and trust" thrown around a lot. But do you really understand what it means for your sales? Well, today, I'm here to break it down for you and show you just how powerful these three little words can be for your business.

Building the Foundation: Know

The first step in the "know, like, and trust" journey is getting your potential customers to know you. This is all about visibility and making sure that your target audience is aware of your existence. Here's how you can do it:

Delivering Value

Create valuable content that your audience will find helpful. Whether it's through blog posts, social media updates, or videos, use your expertise to solve their problems and answer their questions.

Consistent Branding

Make sure your brand is consistent across all platforms. From your website to your social media profiles, your audience should be able to recognize and remember your brand easily.

Networking and Engagement

Engage with your audience and industry peers both online and offline. Building relationships and making connections can help you expand your reach and get more people to know about your business.

Creating Connection: Like

Once you've got people knowing about your business, the next step is to get them to like you. This is where you start to build a deeper connection with your audience and show them the human side of your brand.

Authentic Storytelling

Share your brand's story and let your audience get to know the people behind the business. Authenticity can go a long way in building trust and likeability.

Personalized Interactions

Interact with your audience on a personal level. Respond to comments, messages, and emails in a friendly and genuine manner. Show them that there are real people behind the brand who care about their customers.

Showcasing Personality

Inject some personality into your brand's communication. Whether it's through humor, empathy, or passion, let your brand's personality shine through in all your interactions.

Earning Confidence: Trust

Lastly, and perhaps most importantly, is the trust factor. This is what ultimately leads to sales. When your audience knows and likes you, they're more likely to trust you and choose your products or services over others.

Social Proof

Display testimonials, reviews, and case studies to show that others have had positive experiences with your business. This social proof can help alleviate any doubts your potential customers may have.

Consistent Delivery

Consistently delivering high-quality products and services will help build trust over time. When your customers know they can rely on you, they'll be more likely to make repeat purchases and recommend you to others.

Transparency and Integrity

Be open and honest in your business dealings. Transparency and integrity are key components of trust. When your audience knows they can trust you, they'll feel confident in doing business with you.


In the end, the "know, like, and trust" factor is all about building a strong relationship with your audience. It's about showing them that you're not just another faceless business, but a brand they can relate to and trust. By focusing on these three aspects, you can create a loyal customer base that will support your business for years to come. So, go ahead and start implementing these strategies today, and watch as your sales soar!

Remember, it's not just about selling a product or service; it's about making a genuine connection with your audience. When they know, like, and trust you, the sales will naturally follow!

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What is know, like and trust? More specifically, how are we supposed to build know, like, and trust? What does it mean for your business and sales?

In this episode, we are diving in deep in this conversation on what it takes to build know, like and trust. I know that is a phrase that often times we hear both on the marketing side as well on the sales side. Know, like and trust is a long-term game and it allows you to stay on top of mind for your ideal customers.

Biggest Takeaways:

  • The most important thing is that you can’t build your business in a silo. You can’t do this hidden behind a curtain. You have to put stuff out that’s original, that is your voice, lending thoughts and meeting your people where they are. 
  • It’s way easier for people to understand who you are for and who you’re not for. And as a result you will get more people coming to you.
  • When you become that go-to expert in your area of expertise, it becomes really simple for you to consistently invite and engage with people that are going to be a good fit to move into the next stage, which is to book those calls.


  • Decide that you would be known in the places your ideal clients are most likely hanging out at. Start with knowing who you are serving and where they are most likely to be looking for you. [Tweet This]
  • You will consistently get booked out just simply by becoming the go to expert in the area and the expertise that you want to own. [Tweet This]
  • The more consistent you are, the more known and liked you will be because otherwise people will forget about you. This is the nature of the game. [Tweet This]


  • Decide how you want people to get to know who you are [04:13]
  • How to go from a nobody in the online space to building a reputation [07:46]
  • How to be the go-to expert in your specific niche [11:56]
  • The value you provide needs to lead into an offer and how to do it in a way that isn’t pushy or sleazy [17:23]
  • Why consistency is the most critical factor that directly leads to trust [21:32]

Bonus Resource:

6-Figure Blueprint: Finally Say “I’m Fully Booked”With this mind map, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Grab your free copy now.

Join Sales Mastery Society

If you’re done with putting things off and desire to master sales today so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sales Mastery Society and be the first to know when doors open!

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