My Key Takeaways On Selling With Ease
After helping other sales professionals sell over 600 million through my sales career, I’ve learnt that it's very hard selling products and services for somebody else for another person or another company, another brand versus having to sell yourself. If you are somebody who is struggling to sell in your business, maybe it’s because you're serving, serving, serving and you don't know how to transition that into selling. Serving is selling. On this episode, I’ll teach you how to articulate and understand when to shift that dynamic from giving something for free into giving your audience an opportunity to work with you and, most importantly, pay you.
Biggest Takeaways
1. Selling Requires Money
The transformation is in the transaction. And without a transaction there really isn't a transformation. When you have paid for something, it means that you have put your money where your mouth is. The money you spent have been put towards something that is meaningful to you. And when something is meaningful, you are more likely to pay attention to it.
2. Serving is Selling
If you are currently serving somebody and you are not giving them an opportunity to work with you, you are being selfish. Let people to have the ability to choose if they want to partake of the full depth of your gift.
3. Clear Boundaries
To sell easier, you need to have clear boundaries. You need to have clear ideas of where you are willing to do things and where you aren’t.
Quotables and Highlights
- There is one constant and that one constant is that serving others is always the golden ticket.
- Sometimes it feels awkward to move from giving something for free into giving your audience an opportunity to pay you, but it can be done.
Conclusion
Selling doesn't have to be hard. By understanding the true value of your service and setting boundaries, you can transition seamlessly from serving into selling, without feeling awkward. Remember, the transformation comes with the transaction. Without a transaction, nobody is committing to the change that's required. So, embrace the power of selling, as it creates better results, not only for yourself, but also for your customers.
