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Have you ever thought about the difference between inauthentic sleazy sales and an authentic sale? Is it the process or product that we are selling? Is it how we negotiate? If you’re thinking, “I need to follow up with people. I’m really scared. I don’t know the fine line that I need to walk between being persistent or being pushy too often…“

In today’s episode, we’re going to break down the difference between these two states. Why one is so negative, and the other a much more positive state of being. That’s the one that I want you to focus on. Also,  I’m going to be sharing a story that helps explain the key foundation piece that I believe is essential for all authentic sales conversations and really all authentic sales. So, let’s dive in!


Biggest Takeaways:    

  • Sales take time. It takes time to build a pipeline. It takes time to build relationships.
  • When you achieve your goals, it is not just about the money and the outcome of that money or the dollar value. It’s really about that ripple effect that it creates with the people that you’re here to serve. It allows you to be relentless in pursuit of that achievement.
  • Instead of worrying about being pushy, think about how you can continually be persistent in the face of those obstacles and challenges. How you can be obstinate in continuance in a course of action in spite of difficulty or opposition.
  • An aggressive selling method is the opposite of authenticity
  • Apathy and being passive doesn’t bring you the results you want. Do it with confidence and energy!
  • We are all trying to sell something. Read “To Sell is Human” (Daniel Pink)
  • You’re making decisions all the time. And if you’re not making them, somebody else is making them for you.
  • If your product is something that your customer doesn’t need, there is no point in selling it. Selling is serving, but it’s also more than that.
  • Help your customers get what they need.



  • When do things become incongruent? [02:11]
  • How perspectives can change over time. [03:13]
  • We are all trying to sell something.[04:10]
  • A story of what not to do. [04:48]
  • What characterizes an authentic sale? [06:23]
  • You have the skill and determination you need. [09:51]
  • What persistence vs pushy really means [14:15]
  • How you can create a win-win situation for both you and your potential customers. [18:25] 
  • The thing that allows you to make offers not only from a money standpoint, but also from an opportunity standpoint [20:05] 
  • How to be more persistent without being pushy [23:54]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


🎙 Powerful Resource:


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