Selling to the Genders
I always say that selling is serving, but not every customer is the same, right?
People have different personalities, perceptions, preferences and desires, but that’s not all that influences when making a sale or negotiating with your client.
Did you know you may be upsetting or ignoring the gender responsible for the majority of purchasing decisions being made?
The truth is that old, outdated and very masculine sales methods aren’t working anymore.
In today’s episode we will talk about a very important topic, which unfortunately is often ignored or often unknown. Let’s dive into how to sell to the genders.
The Traditional view on how to sell
As a business owner you need to understand there are gender differences in how people buy. Selling without this consideration is isolating buyers.
The Male Dominant View that is Not Appreciated by Your Female Audience
Selling to different genders doesn’t mean you have to change your personality. It means that you must know how to deal in different ways.
Real Situations: How to Deal with Different Gender
Selling to different genders doesn’t mean you have to change your personality. It means that you must know how to deal in different ways.
How Women/ Female like to Sell
Women don’t want to ask permission, women want to collaborate. They want to bounce off ideas and look at things from different perspectives.
The Difference in Mindset between the genders
Genders are different and have subtle nuances.
