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Aired on September 8, 2020
Episode 58
Selling to the Genders
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"Unleash your sales potential by understanding gender differences in buying behavior. Collaborate with women, respect male assertiveness, and adapt your approach to serve all customers effectively. It's not about changing who you are, it's about meeting diverse needs. Serve, don't just sell!"

Selling to the Genders

I always say that selling is serving, but not every customer is the same, right?

People have different personalities, perceptions, preferences and desires, but that’s not all that influences when making a sale or negotiating with your client.

Did you know you may be upsetting or ignoring the gender responsible for the majority of purchasing decisions being made?

The truth is that old, outdated and very masculine sales methods aren’t working anymore.

In today’s episode we will talk about a very important topic, which unfortunately is often ignored or often unknown. Let’s dive into how to sell to the genders.

The Traditional view on how to sell

As a business owner you need to understand there are gender differences in how people buy. Selling without this consideration is isolating buyers.

The Male Dominant View that is Not Appreciated by Your Female Audience

Selling to different genders doesn’t mean you have to change your personality. It means that you must know how to deal in different ways.

Real Situations: How to Deal with Different Gender

Selling to different genders doesn’t mean you have to change your personality. It means that you must know how to deal in different ways.

How Women/ Female like to Sell

Women don’t want to ask permission, women want to collaborate. They want to bounce off ideas and look at things from different perspectives.

The Difference in Mindset between the genders

Genders are different and have subtle nuances.

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Biggest Takeaways:

 

  • As a business owner you need to understand there are gender differences in how people buy. Selling without this consideration is isolating buyers. 
  • Women don’t want to ask permission, women want to collaborate. They want to bounce off ideas and look at things from different perspectives.
  • Genders are different and have subtle nuances.
  • Your branding on your marketing collateral is not the only way to get more sales (AKA pink doesn’t make you sell more to women).
  • Selling to different genders doesn’t mean you have to change your personality. It means that you must know how to deal in different ways.

 

Highlights:

  • The Traditional view on how to sell [02:58]
  • The Male Dominant View that is Not Appreciated by Your Female Audience [04:39]
  • Real Situations: How to Deal with Different Genders [05:51]
  • Who Controls Money spent in Today’s World? [08:33]
  • Sometimes You Must Step In [10:30]
  • How Women/ Female like to Sell [13:24]
  • How Women/ Female like to Buy [14:48]
  • The Difference in Mindset between the genders [19:00]
  • The Free Resource that you need to Know [22:59]

 

Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊

 

  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
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Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

 

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

 

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