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Aired on August 25, 2020
Episode 55
The 5 Biggest Mistakes Most People Make When Selling on Social Media
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Master social media sales by avoiding these 5 crushing errors! Tailor your content per platform, avoid mixed messages, balance selling with value, be consistent, and remember: introvert or not, being social is key! #SocialMediaSellingSuccess

The 5 Biggest Mistakes Most People Make When Selling on Social Media

If you’re reading this, it’s most likely you’re using social media in your business right now, which I think is like 99% of the world's population, right?

In this episode, I’m sharing the five biggest mistakes that I notice most people are making when they’re selling on social media.

If you want to attract your customers, nurture them so they become qualified leads and invite them to work with you, you’ll want to listen to this episode so you can avoid or fix these mistakes.

1. Treating all platforms the same

In order to be successful on social media, you don't need to be on all social media platforms. I knew that social media is the easiest way to connect and convert my audience into paying customers to gain sales. I only picked one platform to grow to six figures and I gave content that audience needed to hear.

2. Confusing your audience

You are being incongurent with the content that you are putting out. When you confuse, you lose. When you confuse people, people don't buy. They just move on to the next thing.

3. You are only selling or you are only posting value

I can't tell you often you need to sell but I can tell you that if you are not seeing results, something is probably not right with the way you are selling. How do I strike that balance? I like to teach my clients how to sell and give value at the same time. You won't see results if you are only doing one.

4. Spray and pray

You are just saying the same thing over and over again and praying that it will work. If you are constantly doing a new thing every single time, it will be hard to see results.

5. Not being social

As an introvert, I go through a love/hate relationship with social media. You have to be social but you don't need to be an extrovert.

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Biggest Takeaways: 

  • Social media is a free way to be able to connect with and nurture your audience, and to be able to convert your audience into paying customers and get sales.
  • When you confuse, you lose. When you confuse people, people don’t buy. They just move on to the next thing.
  • Being social on social media helps you to sell more. It does not need to take hours upon hours a day. You simply need an understanding what it is that the social media platform wants and how humans behave on each of these platforms. 

 

Highlights:

  • Why you shouldn’t treat all platforms the same [02:56]
  • When being incongruent with your content will confuse your audience [07:52]
  • How do you balance selling VS giving value [13:09]
  • When you’re constantly doing a new thing every single time, it’s gonna be really tough to make it work [17:15]
  • Why as an introvert, I go through a love/hate relationship with social media. How to spend some very specific targeted time on social media so you’re on it 24/7 [21:40]

 

Want to magnetize dream clients who say YES on the spot?

If you know that you need some help around really dialing in your messaging and how to get buyers for your programs before you’ve even created them so that they could be sold out, I’ve got something for you.

 

What if you knew with certainty and with confidence that people were excited for what it was that you were about to put out there in the world? 

 

I wanna invite you to join me for my upcoming program. We are just in the stages of starting to create this based on popular demand and requests from our clients. 

 

You will be the first to know as soon as I have more details. You will be jumped to the front of the line, the VIP list. Come ahead and grab your spot, my friend, and join us on the waitlist. I can’t wait to see your name on there: www.susanmcvea.com/bemagneticwaitlist

 

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

 

Find out more about me here: 

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