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I am so excited to bring this episode to life for you because these are the critical business skills I believe that you need to have, especially during a bear market. We are in a bear market right now, meaning that the market is going down and we have been in a bull market, an arising and increasing market for almost the last 12 years since the end of the great recession that was caused by the financial crisis back in 2008. It’s been a while since we’ve actually needed to use some of these critical skills or really think about what is going to help us to get through.

In this episode, I’ve identified and broken down the five critical business skills that will help any business owner in tough times and build longevity in your business. Bring your pen and notebook because there are many great questions that will help you get clear on and start practicing these critical business skills.

Biggest Takeaways:

  • Your entire sales process from what you say, how you say it, how you make them feel, the questions you’re asking and your complete end to end client experience, could be the difference between people saying yes and no.
  • When you are able to communicate your needs, your wants, your desires, all facets of your life, everything improves.
  • Working for an organization with over 80,000 corporate global employees, when things got slow, we doubled down on education. We doubled down on investing in ourselves. We doubled down on skill build. Because when you get complacent and comfortable, you get into a groove of doing things one way without ever questioning if there’s a better way to get better results with less effort and less time over the long term.


  • Why you need to learn to sell (especially if you’re a business owner!) even if you are the reluctant salesperson [03:42]
  • Sales and business is all about communication and why we focus on the quality of questions that you ask [11:38]
  • How to make decisions faster and better as a business owner [14:29]
  • Why building relationships is the most critical skill no matter where the economy swings [18:19]
  • Why it’s so important to know your numbers, your expenses, conversions, everything and how it helps you make better decisions [21:49]

Bonus Resource:

Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

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