Select Page
Aired on March 24, 2020
Episode 32
The Dealbreaker In All Sales
Listen Now
Dealbreakers in Sales. Understand how importance trust is and be authentic and genuine in all your interactions. Give customers value and solutions.

The Dealbreaker In All Sales

Hello, sales superstars! Whether if you’re a seasoned pro or just starting out in the world of sales, there’s one thing that can make or break a deal every time: trust. Building trust with your potential customers is the ultimate dealbreaker in all sales. Without it, you might as well hang up your sales hat and call it a day. But fear not, my friends, because I’m here to share some insights into how you can build trust with your customers and seal the deal every time.

Understanding the Importance of Trust

Let’s face it u2013 nobody wants to be sold to by someone they don’t trust. In the world of sales, trust is the currency that drives all successful transactions. When your customers trust you, they’re more likely to buy from you, refer others to you, and come back for repeat business. It’s the secret sauce that separates the top performers from the rest. ud83eudd2b

Being Authentic and Genuine

Building a Connection

The first step in building trust with your customers is to be authentic and genuine. People can spot a phony a mile away, and no one wants to do business with someone who’s not being real. Take the time to connect with your customers on a personal level. Show genuine interest in their lives, their challenges, and their aspirations. When you take the time to build a real connection, you build trust.

Honesty is the Best Policy

Another key element of being authentic and genuine is being honest with your customers. It’s tempting to exaggerate or stretch the truth to make a sale, but in the long run, honesty is always the best policy. If you’re upfront with your customers and manage their expectations, they’ll respect you for it and trust you more.

Providing Value and Solutions

Understanding Their Needs

To build trust with your customers, you need to show them that you truly understand their needs and challenges. Take the time to listen to them and ask the right questions to uncover their pain points. When you can demonstrate that you understand their needs, they’ll trust that you have their best interests at heart.

Offering Solutions

Once you understand your customer’s needs, it’s time to offer them real solutions. Your product or service should genuinely solve their problems and improve their lives in some way. When you can provide true value to your customers, they’ll see you as a trusted advisor rather than just another salesperson.

Consistency and Reliability

Following Through

Consistency and reliability are also crucial in building trust. If you say you’re going to do something, do it. Follow through on your promises, deliver on time, and be there for your customers when they need you. When you consistently show up and deliver, you build trust over time.

Establishing Long-Term Relationships

Building trust with your customers isn’t just about making a sale u2013 it’s about establishing long-term relationships. Show your customers that you’re in it for the long haul by being reliable and consistent in your interactions. When they see that you’re committed to their success, they’ll be more likely to trust you and stay loyal to your brand.


So there you have it, my fellow sales enthusiasts u2013 the dealbreaker in all sales is trust. By being authentic and genuine, providing value and solutions, and maintaining consistency and reliability, you can build trust with your customers and close the deal every time. Remember, trust is the foundation of all successful sales relationships, so make it your top priority in every interaction. Go out there, build that trust, and watch your sales soar!

Powered by RedCircle

Powered by RedCircle

Today we’re talking all about the deal breaker in all sales, all kinds, all types, especially as it relates to high ticket expert based sales. If you’re selling workshops, retreats, program services done for you, types of work, consulting, all of these are what we call high ticket. It’s a higher price point, a bigger price tag attached. 

This is not about sleazy tactics being pushy or trying to convince people to buy. This is about the golden rule and we’re talking all about that on today’s episode. It’s going to be a juicy one. In this episode, I dive in a little bit deeper about what it takes in order to be able to move forward in the sales process without all of those sleazy tactics and how to prevent your sales from falling apart.

Biggest Takeaways:

  • Trust is the critical piece that is the deal breaker in all sales, especially for high ticket sales.
  • It is important that you never lose sight of the fact that people have put their faith and trust, hopes and dreams in you, your services and products. You need to honor that relationship.
  • Trust is reciprocal. If you don’t trust your customer and they don’t trust you, then both of you aren’t able to move forward in a working relationship.


  • When you only look out for you, you have a very short lived business. When you only look out for your clients, you have a nonprofit or worse a hobby because you’re always giving to your clients and never looking out for yourself. It needs to work both ways. [Tweet This]


  • The critical piece that is the deal breaker in your sales [03:21]
  • How I actually got one of the biggest sales of my entire career simply by being trustworthy [04:56]
  • Why you should continue to build the relationship when your potential client says no [09:48]
  • How to build trust when you’re first starting out [13:19]

Bonus Resource:

6-Figure Blueprint: Finally Say “I’m Fully Booked”With this mind map, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Grab your free copy now.

Join Sales Mastery Society

If you’re done with putting things off and desire to master sales today so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sales Mastery Society and be the first to know when doors open!

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

Do you have a question for Susan?

Submit your question and get featured on the podcast!

Click the button below for instructions.