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Aired on January 14, 2020
Episode 22
The Most Important Questions About Your Clients You're Not Asking
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The most critical questions that you are not asking your customers. What are their main goals and what pain points do they have? Ask about their preferred communication style and find out more in the podcast.

The Most Important Questions About Your Clients You’re Not Asking

Hey there, fellow entrepreneurs and business owners! Let’s talk about something crucial today – understanding your clients. Sure, you may think you know your clients inside and out, but are you asking the right questions to really get to the core of who they are and what they need? Let’s dive into the most important questions about your clients that you might not be asking yet.

The Why Behind Their Actions

Understanding the motivations and reasons driving your clients is essential. By asking the following questions, you can gain a deeper understanding of what drives them:

What are their main goals and aspirations?

Do they have short-term or long-term goals? What are their aspirations for the future, both personally and professionally? Understanding what drives them can help you tailor your products or services to align with their ambitions.

What are their pain points and challenges?

What keeps them up at night? What are the biggest challenges they face in their daily lives or within their business? By understanding their pain points, you can position yourself as the solution they’ve been searching for.

Their Preferred Communication Style

Communication is key in any relationship, including the one you have with your clients. By understanding their preferred communication style, you can ensure that your interactions are productive and positive.

How do they prefer to be contacted?

Do they like emails, phone calls, or face-to-face meetings? Understanding their communication preferences can help you streamline your interactions with them and avoid any potential miscommunications.

What tone or language resonates with them?

Do they prefer a formal and professional tone, or do they respond better to a more casual and friendly approach? Understanding the tone and language that resonates with your clients can help you tailor your communication to better connect with them.

Their Decision-Making Process

Understanding how your clients make decisions can provide valuable insight into how to approach them and present your products or services in a compelling way.

What factors influence their decision-making?

Do they prioritize cost, quality, or convenience? Understanding the factors that hold the most weight in their decision-making process can help you tailor your offerings to meet their specific needs.

Who else is involved in the decision-making process?

Are there other key decision-makers or influencers in the picture? Understanding who else plays a role in the decision-making process can help you navigate any potential obstacles and ensure that all stakeholders are taken into consideration.

Their Feedback and Satisfaction

Lastly, asking for feedback and understanding their level of satisfaction can help you continually improve and adjust your offerings to better suit their needs.

How do they prefer to provide feedback?

Do they feel more comfortable providing feedback in person, through surveys, or via email? Understanding their preferred feedback method can encourage them to share their thoughts more openly.

What would make them a raving fan of your business?

Understanding what would turn them into your biggest advocate can help you focus on delivering exceptional experiences that exceed their expectations.

To conclude, understanding your clients goes beyond surface-level information. By asking the right questions, you can gain valuable insights that allow you to tailor your products and services to better meet their needs. So, go ahead, start asking these important questions and get ready to forge deeper, more meaningful connections with your clients. Your business will thank you for it!

Remember, the key is to be genuinely curious and empathetic towards your clients. The more you understand them, the better equipped you’ll be to serve them effectively.

So, what are you waiting for? It’s time to start asking the most important questions about your clients!

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If you’ve been asking yourself, where do I find more of my wonderful, magical unicorn like clients? It’s the wrong question that you’ve been asking. You need to be asking two other more critical questions first before we can even get to that next question, which is still important, but you’re asking in the wrong order.

In this episode, we’re diving deep into the single most important question that you are simply not asking about your potential customers time and time again. Let’s start asking the right questions so you’ll know exactly where to find them, what to offer them and why they’d want to work with you. And that makes it a lot easier!

Biggest Takeaways:

  • Business owners and entrepreneurs struggle to get consistent leads simply because they are not clear on who are their ideal client and what is the problem that they solve.
  • You need the clarity of being able to understand WHO are your ideal clients, because if you don’t, it doesn’t matter where you look for them, you simply aren’t going to find them.
  • Get laser focused on who you want to help with such specificity that you could point them out across a crowded room and know exactly that that is your person. Then you’ll know exactly where to go.


  • Where is it that your ideal client is most likely to be looking for you but also be spending their time at? That is the critical piece. When you have nailed this, it makes it a lot easier. [Tweet This]


  • Why your ideal clients may possibly already be right in front of you [02:23]
  • How to figure out who you’d love to work with [04:22]
  • How to determine where to find your ideal clients after you have gotten clear on who they are [05:58]
  • How we go around in our life not seeing what’s in front of us simply because we’re not ready for it or we’re looking in the wrong places [10:03]
  • The magic that happens when we get clear on what we want [13:42]

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