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Aired on November 27, 2019
Episode 15
The Sales Mindset You Need To Win
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The 2 things you need to sell well. Know your audience well. Ensure that your customers trust you.

How to Sell Well: The Two Things You Really Need

Hey there! Want to get better at selling stuff? Whether you’re already good at sales or just starting, there are two big things you need to get really good at to make those sales happen. Let’s talk about what these are and how they can help you sell more.

Know Who You’re Selling To

The first big thing for good sales is really knowing your customer. You gotta understand who they are, what they want, and why they buy things. Here’s how to do that:

Think Like Them

To understand your customer, you need to think like them. What problems do they have? What worries them? When you really get how they feel, you can offer them things that they’ll care about.

Listen Well

Listening is super important in sales. When you listen carefully to your customers, you learn much about what they want and need. Ask them questions that make them think and pay attention to their answers. This helps you make your sales pitch just right for them.

Know Your Stuff

Learn about the people you’re selling to. What’s popular right now? What are other businesses like yours doing? Knowing all this helps you make your product or service just right for your customers.

Make Them Trust You

The second big thing is making your customers trust you. Trust is really important for selling stuff. Here’s how to build it:

Be Real

People can tell if you’re not being real. Be yourself when you talk to customers. Show them you really want to help solve their problems, not just sell something. Being real makes people trust you.

Help Them Out

Try to help your customers, not just sell to them quickly. When you offer things that really help them, they’ll trust you more and see you as someone who’s there to help, not just sell.

Do What You Say

If you say you’ll do something, like follow up with more info or help with a problem, make sure you do it. When you’re reliable, people trust you more.

Wrapping Up

So, selling well is all about knowing your customer and making them trust you. Get better at understanding people, listening, and knowing your market. Also, be real, helpful, and do what you say you’ll do. You’ll see your sales go up and make more happy customers. Now go out there and sell like a pro!

What are you doing to understand your customers and build trust? Let us know in the comments!

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Biggest Takeaways:

  • Selling is not about lying. If you’re trying to convince people, it typically means you don’t believe in the product or service that you’re trying to sell.
  • I always like to take the shortcut. I always like to take the proven path from somebody else that has already walked the path ahead of me.
  • When we do the right thing by the people that we’re serving, we actually end up winning even more. And in order to do that, sometimes you have to turn down a sale. 


  • Really understand what it is and what it takes for you to be confident in your own abilities to produce the results and transformation that you’re promising to your customers. [Tweet This]
  • Continue to move forward knowing that your success is inevitable, assuming that that is the case and expecting it. [Tweet This]
  • Find someone to serve every single day and serve the heck out of them. [Tweet This]


  • What you need to do to be confident in your sales [02:17]
  • There is always enough to go around, even in a highly competitive market [07:16]
  • The sales mindset you need to master so that your success is inevitable [14:30]
  • Don’t take things personally in sales, especially around the “Nos” [18:10]
  • Why you need to keep on serving and why you may need to turn down sales in order to win [21:23]

Bonus Resource:

Turn “I Can’t Afford It.” Into “Sign Me Up!” – Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now!

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