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Aired on September 1, 2020
Episode 56
The Thing That All The Best Sales People Have In Common
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Want to know the secret to being a top salesperson? It's not about being the life of the party. The one thing all the best do? Provide exceptional customer service. It's that simple. You can excel in sales without needing to be flashy or charming. Just focus on delivering outstanding customer experiences consistently.

The Thing That All The Best Sales People Have In Common

I'm going to pull back the curtains a little bit and let you in on how I started in sales.

If you think that you need to completely change who you are in order to be great at selling, I have a secret for you in this episode. It's exactly what I just shared with you around the fact that the very best long term high performing sales reps I’ve coached and trained had this characteristic. And they were consistent with it. It wasn't just like a one trick pony. You don't need to be extroverted. You don't need to be outgoing. You don't even need to be particularly charming. I certainly am not. I don't even think I'm funny.

In this episode, I share the one characteristic that I have noticed between all of my top high performing sales people that I have had the pleasure of being able to work with, train and coach to multimillion dollar sales results through my career, all had this one very specific characteristic in common that I have overlooked. I overlooked when I was younger and when I was running away from sales.

The ONE thing that the best salespeople are consistent with and it’s actually pretty simple

Customer service. For example, you went to a store and the one thing that stood out will be that you either had an unforgettable experience or you had a bad experience.

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Biggest Takeaways: 

  • People don’t do simple. We like to overcomplicate things.
  • The 1% really become the 1% because they’re willing to do the uncommon things really, really well, and they’re consistent about it.
  • How can you go above and beyond consistently in your business?



  • The ONE thing that the best salespeople are consistent with and it’s actually pretty simple [02:21]
  • What great customer service looks like [05:05]
  • The most important things I learnt about customer service when working in my parents’ grocery store [07:24]
  • Why people stop buying from you [09:13]
  • How to consistently get feedback from your customers and automate that part of the process [11:44]


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