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Aired on December 3, 2019
Episode 16
The Two Critical Pieces You Need To Sell Successfully
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2 Important things for a good sale. Know your customers and think like them. Build trust and be honeset with your customers!

Two Key Things for Good Sales

Hey! Want to get better at selling stuff? Whether you’ve been doing sales for a long time or just started, there are two big things you need to be really good at. Let’s look at what these are and how they can help you sell more.

Know Your Customer

The first big thing is to really understand who you’re selling to. You need to know what they want, what they need, and why they buy things. Here’s how you can do that:

Think Like Them

To get your customer, you need to think like them. What problems do they have? What worries them? When you understand how they feel, you can offer them things they really need.

Listen Well

Listening is super important in sales. When you listen to your customer, you find out what they really need and want. Ask them questions that make them think, and really hear what they say. This helps you make your sales pitch just right for them.

Learn About Your Market

Spend some time learning about the people you’re selling to. What’s popular? What are other businesses doing? Knowing all this helps you make your product or service better for your customers.

Build Trust

The second big thing is making your customers trust you. Trust is really important in sales. Here’s how to build it:

Be Real

People can tell if you’re not being honest. Be real with your customers. Show them you care about their problems, not just about selling. Being real makes people trust you.

Give Them Value

Try to really help your customers, not just sell quickly. When you offer things that really help them, they’re more likely to trust you and see you as helpful, not just as a salesperson.

Do What You Say

If you say you’ll do something, like give more information or help with a problem, make sure you do it. Being reliable builds trust over time.

Wrapping Up

So, good sales are all about knowing your customer and building trust. Get better at understanding people, listening, and knowing your market. Also, be honest, helpful, and keep your promises. You’ll see your sales go up and your relationships with customers grow. Now go out there and make those sales!

What are you doing to understand your customers and build trust? Let us know in the comments!

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Biggest Takeaways:

  • It really doesn’t matter what you’re selling. You need something to sell and you need somebody to buy it and that’s it.
  • You can’t simply just build it and hope that they will come. Because even if you have a buyer, if you are not clear, they are not going to buy just simply because you’ve made the offer or you have it available.
  • You need to have the offer, but you also need to make sure that your messaging, your marketing, your positioning, how you’ve described it or you’re explaining that in your communication really makes sense for your buyer.


  • Don’t go for clever. Go for clear. Because if you are clear, it’s much easier for people to know what they’re buying. [Tweet This]
  • When it comes to your offer, it’s about the transformation. It’s about what is the end result and what is the benefit of the benefit. [Tweet This]
  • Do you have enough buyers such that your metrics will provide the results that you need to see in your business? [Tweet This]


  • The TWO critical pieces you need in order to sell [02:23]
  • The most important thing you need to keep in mind when you are creating your offer [05:11]
  • How to communicate the transformation, the end result of what you’re selling to your buyers [07:02]
  • How to identify which of the two critical pieces you are missing right now [09:00]
  • How I started making sales after tweaked my offer based on what my community wanted [12:25]
  • How to do an audit of your current offer and how to tweak it to get more sales [15:25]

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