The Two Essential Things You Need To Make Sales In Your Business
We’re talking all about the two essential things you absolutely must have in order to make sales in your business.
This works no matter what type of business that you're in. It doesn't matter what your niche is or who your clients are. It doesn't matter if you're selling a product or a course, a program or a widget. You name it, you got it.
So right now, if you're thinking, but Susan, my business is so different. Nobody else understands. I hear you sister. But I also want you to take a pause and listen through this entire episode, because it’s really going to help you understand the mechanics behind the fundamental things that every business must have when it wants to see sales coming through the door over and over and over again, even if you have struggled in the past.
1. You need something to sell
If you have people that you are serving and you are giving them the wrong offer, then you just aren't giving them an opportunity to work with you. If you have an offer that you are excited to sell, and yet it is simply not selling, it may be because of the pricing, packaging and the perfect buyer.
2. You need a buyer
Sometimes the offer is not the right one for the buyer to have. Really understand the relationship between your buyer, your offer, and then how they work together. When you get caught up in a cycle of trying to help everybody and talk to everybody, along the way, you are speaking to no one, you're helping very few people and you end up wondering where your buyers are.