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We’re talking all about the two essential things you absolutely must have in order to make sales in your business. 

This works regardless of what type of business that you’re in. It doesn’t matter what your niche is or who your clients are. It doesn’t matter if you’re selling a product or a course, a program or a widget. You name it, you got it. 

So right now, if you’re thinking, but Susan, my business is so different. Nobody else understands. I hear you sister. But I also want you to take a pause and listen through this entire episode, because it’s really going to help you understand the mechanics behind the fundamental things that every business must have when it wants to see sales coming through the door over and over and over again, even if you have struggled in the past. 

Biggest Takeaways: 

  • Really understand the relationship between your buyer, your offer, and then how they work together.
  • If you have people that you are serving and you are giving them the wrong offer, then you just aren’t giving them an opportunity to work with you.
  • When you get caught up in a cycle of trying to help everybody and talk to everybody. Along the way, you are speaking to no one, you’re helping very few people and you end up wondering where your buyers are.


  • The only two things you need to have in your business in order to create sales [02:26]
  • Why you may be missing the essential part of the equation [03:53]
  • The relationship between these two essential things and why it matters [06:33]
  • The difference between you and your competition is your offer [09:21]
  • What you need so that you don’t have to feel like you’re ever convincing anybody or pushing somebody into making a purchase with you [13:03]
  • How to do an audit of all your offers to find out if it is something that your audience wants to buy [20:13]

Create Your Irresistible Offer

If you know that you need some help around really dialing in your messaging and how to get buyers for your programs before you’ve even created them so that they could be sold out, I’ve got something for you.

What if you knew with certainty and with confidence that people were excited for what it was that you were about to put out there in the world? 

I wanna invite you to join me for my upcoming program. We are just in the stages of starting to create this based on popular demand and requests from our clients. 

You will be the first to know as soon as I have more details. You will be jumped to the front of the line, the VIP list. Come ahead and grab your spot, my friend, and join us on the waitlist. I can’t wait to see your name on there:

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

Find out more about me here: 


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