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Today, we are talking about the top 3 sales trends, my predictions for 2020. I’m super excited to share this episode with you. If you’ve been around me for awhile, these might not be super surprising, but they still may be unexpected and also great reminders for all of us no matter where we are in our business. 

Stick around for this episode because it is all about the differentiators. Here are my top 3 sales trends that will set you up for success in 2020 and dare I say, even in the coming decade 😉

Biggest Takeaways:

  • Don’t hide behind a brand or your voice or your image or your ego or the stuff that you create. You are the one that matters.
  • Stories resonate more emotionally with us and it’s something that we remember. That is the power of being human and our stories are how we connect to one another.
  • Think about what can you automate that will help you to increase relationship currency.


  • Share your story, share the stories of your customers, of the people that you represent, the people you work with, the people you want to work with. We relate to each other by stories. [Tweet This]
  • When people are happy with what you’ve done, they share and want other people to experience the same thing that they have. You’ll create an army of ambassadors for your own business. [Tweet This]
  • Don’t lose sight of the fact that there is a human being on the other end of the transaction, of the interaction. [Tweet This]


  • Be human in your business and how to share that humanness with your audience [03:21]
  • How to create personal connections with your customers to constantly entertain and delight them so they keep coming back [07:38]
  • How to use automations strategically to personalize and deepen your relationships with your audience, so that you are not getting exhausted with having to do everything [12:41]
  • Why automations allow you to scale your business with intention and frees up more time for you to focus on the things that matter [16:40]

Bonus Resource:

5 Steps To Growing Your Abundant Sales MindsetHow to connect authentically with your audience so you can finally sell with more ease and less sleaze. Grab your free copy now.

Send me your burning questions:

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Instagram: @susanmcvea


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