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Aired on January 7, 2020
Episode 21
Top 3 Sales Trends For 2020 To Increase Your Revenue
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Top 3 2020 Sales Trends. Personalize your experience and embrace technology. Build trust and have a genuine relationship.

Top 3 Sales Trends For 2020 To Increase Your Revenue

Are you looking to boost your sales and revenue in 2020? The world of sales is constantly evolving, and staying ahead of the curve is crucial for success. In this blog post, we’ll discuss the top 3 sales trends for 2020 that can help you supercharge your sales efforts and drive more revenue for your business. Let’s dive in!

1. Personalization is Key

The Power of Data

In 2020, personalization will be more important than ever. Customers are craving a more personalized experience, and leveraging data is the key to achieving this. By harnessing the power of data analytics, you can gain valuable insights into your customers’ behavior, preferences, and purchasing patterns. This data can then be used to tailor your sales and marketing efforts to each individual customer, creating a more personalized and engaging experience.

Customer-Centric Selling

Instead of using a one-size-fits-all approach, focus on understanding each customer’s unique needs and pain points. This customer-centric approach shows that you care about their individual requirements, which can lead to stronger relationships and increased sales. Whether it’s through personalized email campaigns, targeted product recommendations, or customized sales pitches, personalization will be a game-changer for driving revenue in 2020.

2. Embracing Technology

Automation and AI

Technology continues to revolutionize the sales industry, and in 2020, embracing automation and artificial intelligence (AI) will be essential for maximizing efficiency and productivity. Automation tools can streamline repetitive tasks, freeing up your sales team to focus on building relationships and closing deals. AI-powered analytics can give valuable insights into customer behavior, allowing for more strategic and targeted sales approaches.

Virtual Selling

With the rise of remote work and virtual meetings, sales teams are increasingly turning to virtual selling techniques. Video conferencing, virtual product demos, and online presentations are becoming the new norm. Embracing these virtual selling strategies can help you reach a wider audience, reduce travel costs, and adapt to the changing business landscape.

3. Building Trust Through Transparency

Authenticity in Sales

In an age of information overload and skepticism, building trust with customers is more important than ever. Transparency and authenticity are the building blocks of trust, and sales teams that prioritize honesty and openness will have a competitive edge. Be transparent about your products or services, pricing, and business practices. Provide genuine value and solutions that align with your customers’ best interests.

Relationship Selling

Focus on building long-term, genuine relationships with your customers instead of pursuing quick wins. By prioritizing trust and transparency, you can create loyal customers who are more likely to repeat purchases and advocate for your brand. Relationship selling fosters a sense of partnership and mutual success, laying the foundation for sustainable revenue growth.

In Conclusion

As we embrace the new decade, it’s critical to adapt to the evolving sales landscape. By prioritizing personalization, leveraging technology, and fostering trust and transparency, you can position your business for success in 2020 and beyond. These sales trends are not just about increasing revenue; they’re about creating meaningful connections and delivering exceptional value to your customers. So, embrace these trends, stay agile, and get ready to elevate your sales game to new heights this year!

With these strategies in place, you’ll be well-equipped to navigate the ever-changing sales landscape and drive impressive results for your business. Here’s to a successful and prosperous 2020!

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Biggest Takeaways:

  • Don’t hide behind a brand or your voice or your image or your ego or the stuff that you create. You are the one that matters.
  • Stories resonate more emotionally with us and it’s something that we remember. That is the power of being human and our stories are how we connect to one another.
  • Think about what can you automate that will help you to increase relationship currency.


  • Share your story, share the stories of your customers, of the people that you represent, the people you work with, the people you want to work with. We relate to each other by stories. [Tweet This]
  • When people are happy with what you’ve done, they share and want other people to experience the same thing that they have. You’ll create an army of ambassadors for your own business. [Tweet This]
  • Don’t lose sight of the fact that there is a human being on the other end of the transaction, of the interaction. [Tweet This]


  • Be human in your business and how to share that humanness with your audience [03:21]
  • How to create personal connections with your customers to constantly entertain and delight them so they keep coming back [07:38]
  • How to use automations strategically to personalize and deepen your relationships with your audience, so that you are not getting exhausted with having to do everything [12:41]
  • Why automations allow you to scale your business with intention and frees up more time for you to focus on the things that matter [16:40]

Bonus Resource:

5 Steps To Growing Your Abundant Sales MindsetHow to connect authentically with your audience so you can finally sell with more ease and less sleaze. Grab your free copy now.

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