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What does your customer really want? Do you know? Have you ever taken the time to find out and ask your customers this critical question? 


Sometimes, even with feedback and studies involving product design or marketing campaigns, we get lost in this very important topic, which is to serve your customers in the best possible way. And how do we best serve? Knowing what your customer expects, wants, and gets from your services. In today’s episode you’ll find out exactly what your company needs to have or improve upon so your customer knows exactly what they want. 


Knowing these strategies will help lead your customers to the point you want: Sales and qualified leads. The best part is everything you need to make this happen so you can serve them in the best way is already inside of you! Let’s dive into it.


Biggest Takeaways:

  • Don’t forget it’s about your customers. 
  • We are all making P to P connections.
  • When you have understanding of your customer base it allows you to have a higher level of relationship to serve at a deeper level.
  • This P to P Connection is a multiplier effect.
  • Evaluate what you’re doing with your potential clients.
  • “Seek first to understand, then to be understood.” ~ Stephen Covey
  • Look at feedback from a learning perspective.



  • Join my inner circle of ambitious and successful entrepreneurs [01:22]
  • How to avoid disconnection between your company and your customers [02:48]
  • How to maintain personal connection [04:36]
  • What it’s all about – You need to understand this [05:31]
  • What every customer wants from your business [06:57]
  • Things that business owners underestimate [09:54]
  • The most important thing [13:14]
  • Where this whole P to P method came from [15:05]
  • What you need to seek first [16:47]
  • The right way to do this to make impact and income [19:13]


Also, take a look at related episodes and resources I mentioned to help you 🎙️ Listen Now:

Episode 10 – Mastering The 7 Critical Steps Of Your Sales Process 

Episode 96: The Single Biggest Lie You Need to Stop Telling Yourself Right Now

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