Select Page
Aired on June 22, 2021
Episode 99
What Every Customer Really Wants From Your Business
Listen Now
Deliver top-notch products, exceptional service, transparent communication, personalized experiences, and value for money. Exceed expectations, build lasting relationships, and turn satisfied customers into your best promoters. Let's make every interaction exceptional!

What Every Customer Really Wants From Your Business

As a business owner, understanding your customers’ needs is key to success. Here’s a breakdown of what customers are really looking for:

Quality Products and Services ud83cudfc6

Customers expect top-notch quality. Here’s how to deliver:

  1. High-Quality Products: Ensure your products are durable, effective, and meet customer needs.
  2. Excellent Services: Provide services with expertise and a focus on customer satisfaction.

Exceptional Customer Service

Great customer service sets you apart. Here’s how to excel:

  1. Friendly Staff: Train your team to be approachable and helpful.
  2. Prompt Responses: Quickly address inquiries and issues to show you value their time.

Clear Communication

Transparency builds trust. Here’s how to communicate effectively:

  1. Be Transparent: Be honest about your practices and any changes affecting customers.
  2. Clarity in Information: Ensure all marketing and product information is straightforward and easy to understand.

Personalized Experience

Customers love feeling special. Here’s how to personalize:

  1. Tailored Recommendations: Use customer data for personalized product suggestions.
  2. Personalized Communication: Address customers by name and offer customized deals based on their history.

Value for Money ud83dudcb0

Customers want to feel their spending is justified. Here’s how to ensure value:

  1. Fair Pricing: Offer products and services at prices that reflect their quality.
  2. Extra Perks: Provide benefits like free shipping or loyalty rewards to enhance value.


Meeting these customer needs can transform your business. Focus on quality, service, communication, personalization, and value to exceed expectations and build lasting relationships. Remember, satisfied customers are your best promoters!

Now, let’s make every customer interaction with your business exceptional!

Powered by RedCircle

Biggest Takeaways:

  • Don’t forget it’s about your customers. 
  • We are all making P to P connections.
  • When you have understanding of your customer base it allows you to have a higher level of relationship to serve at a deeper level.
  • This P to P Connection is a multiplier effect.
  • Evaluate what you’re doing with your potential clients.
  • “Seek first to understand, then to be understood.” ~ Stephen Covey
  • Look at feedback from a learning perspective.



  • Join my inner circle of ambitious and successful entrepreneurs [01:22]
  • How to avoid disconnection between your company and your customers [02:48]
  • How to maintain personal connection [04:36]
  • What it’s all about – You need to understand this [05:31]
  • What every customer wants from your business [06:57]
  • Things that business owners underestimate [09:54]
  • The most important thing [13:14]
  • Where this whole P to P method came from [15:05]
  • What you need to seek first [16:47]
  • The right way to do this to make impact and income [19:13]


Also, take a look at related episodes and resources I mentioned to help you 🎙️ Listen Now:

Episode 10 – Mastering The 7 Critical Steps Of Your Sales Process 

Episode 96: The Single Biggest Lie You Need to Stop Telling Yourself Right Now

Are you still your industry’s ‘Best Kept Secret?’

You know you can help others. Maybe you’ve even created something like a course or group coaching curriculum, but… it’s not getting the traction you want.  If you’re ready to grow and scale your business like an 8 figure digital CEO and discover the red-hot strategies to launch your programs to a buying frenzy like Apple’s latest and greatest, sign up for the once a year live series over here >> 

Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never ending supply of leads.

The best part? You can grab yours for a limited time only $7 instead of $97! 💥

Sponsored by:

Sales Mastery Society: Want to close $18K+ contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4 step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼

Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.


Find out more about me here:


Facebook Group



Do you have a question for Susan?

Submit your question and get featured on the podcast!

Click the button below for instructions.