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There are some businesses and industries that have just taken off like wildfire. They will continue to do so as we move into this new economy and start to adjust to what this means for all of us. Sometimes it’s hard to understand, especially when you see so many random things that are being sold and purchased. 

In this episode, we are talking about what people are REALLY buying, so we can better understand how to position and sell our products and services.

Biggest Takeaways:

  • Even for something as simple as a pen or a tennis sock, there is a result that we’re expecting from the purchase.
  • If your business offers expertise within a service or product, you have to make sure that you understand what expertise you have and how valuable it is to the customers you’re serving.
  • If you don’t make your customers feel something, you are going to miss out not only on the purchase, but on your clients and the experience to be able to cultivate a longstanding relationship with the people you’re here to serve.


  • What people are really buying [04:19]
  • What happens when you give people a quick fix [06:24]
  • Don’t underestimate the value of your expertise and experience [07:33]
  • The main question on people’s mind, “Will this work for me?” and what to do if your product or service cannot 100% guarantee results [10:21]
  • The interesting reason why people are buying community  [15:04]
  • Why we need someone to help us take action [17:50]
  • What have YOU got to do with everything? [20:02]
  • The #1 thing that people are truly buying, which they may not be aware of [22:20]

Bonus Resource:

The 10 Things Your Prospects Are Really Buying From You. Find out how you can decide to sell or not to sell in your business, how to sell in a way that is fun and easy, and why your business requires you to sell!

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

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