Select Page
Aired on June 9, 2020
Episode 44
Why Integrity Is An Effective, Non-Sleazy Sales Strategy
Listen Now
Integrity in sales, emphasizing honesty and customer focus, builds lasting trust and relationships. It involves transparent communication, consistent actions, and genuine solutions, leading to sustainable success and customer loyalty.

Why Integrity Is An Effective, Non-Sleazy Sales Strategy

Sales often gets a bad rap for being pushy and sleazy. But really, it's about building relationships and solving problems. That's where integrity comes in.

Building Trust through Authenticity

Trust is crucial in sales. Customers need to believe in the value of what they're buying. With integrity, you're honest and clear about your offerings. This honesty builds trust and forms the basis for lasting relationships.

Transparency in Communication

Being honest is vital in sales. Clear communication about what your product does (and doesn't do) builds trust. When clients see your openness, they're more likely to trust and engage with you.

Consistency in Actions

Consistency shows integrity and reliability. Keeping promises and maintaining standards throughout the sales process builds credibility.

Putting the Customer First

Integrity in sales means prioritizing the customer's needs. It's about providing value, not just making a sale.

Listening and Understanding

Listening to and understanding your customers shows you care about their needs. This lets you tailor your solutions to their specific challenges.

Providing Solutions, Not Just Products

Focus on offering solutions that address customer pain points. This makes you a trusted advisor, not just a salesperson.

Long-Term Relationships Over Short-Term Gains

Aim for long-term relationships, not just quick sales. This shows you're invested in your customers' success.

Follow-Up and Continued Support

Integrity means supporting customers even after a sale. This builds trust and can lead to repeat business and referrals.

Honesty in Managing Expectations

Be honest about what to expect from your product. This builds a foundation for a long-term, beneficial relationship.

Conclusion: Integrity Is Key in Sales

Integrity sets you apart in sales. It builds trust, focuses on customer needs, and aims for long-term relationships. It's not just ethical – it's effective for sustainable success.

Powered by RedCircle

Biggest Takeaways:

  • Money means opportunities and money means choices. But money is not the Holy Grail of why we do everything in our business. 
  • If you are simply making decisions because you need the money, you will always need the money.
  • The difference between being opportunistic and opportunity is inclusion and leadership. It’s being able to say, I want you to be part of the win, not just about me as the business owner and me making money.


  • Why people will feel it If everything you do is focused solely on making monetary gains [02:28]
  • How to stop the hamster wheel of always needing the money (Hint: boundaries) [04:47]
  • Understanding what you do NOT want to do may be even more important than what you want to do [07:05]
  • How do you sell in integrity and take advantage of opportunities without being opportunistic [08:26]

Bonus Resource:

Episode 43: To Sell Or Not To Sell? – Find out how you can decide to sell or not to sell in your business, how to sell in a way that is fun and easy and why your business requires you to sell!

Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

Find out more about me here: 


Facebook Group



Do you have a question for Susan?

Submit your question and get featured on the podcast!

Click the button below for instructions.