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Aired on September 16, 2019
Episode 4
Why You Can Sell Really Well As An Introvert
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Selling isn't limited to extroverts; introverts can be just as effective, if not more, in the sales process. Active listening is key in the selling process, and introverts are great at it because of their nature of their personalities.

Why You Can Sell Really Well As An Introvert

On this episode, we will be talking about the topic of introverts and selling. If you've ever felt like being an introvert puts you at a disadvantage when it comes to selling, I'm here to tell you that you are wrong. I believe that introverts can sell just as well, if not better, than extroverts. So let's talk about why.

Why your hanging out in the background at networking events is the exact strategy you can apply to selling in your business

First of all, let's debunk the myth that only extroverts with big personalities can excel in sales. The truth is that introverts have a great ability to talk with people in a deep and meaningful way. When introverts go to networking events, they tend to observe and listen, finding the best opportunities to talk with others. This ability to go narrow and deep, and not wide and shallow, is an important skill when it comes to building meaningful connections with potential clients.

Why introverts can do extremely well in sales

Introverts are great in one-on-one interactions, especially when it comes to providing coaching, consulting, or high-level expertise services. Their amazing listening skills and capacity to read between the lines allow them to form strong connections without having a big, bold personality.

So how can introverts make use of their strengths in selling? Firstly, they need to align their business model with their personality. For example, a shy introvert might dread regular one-on-one communication with clients and may find a better fit in afiliate marketing or product-based businesses. It's important to find a selling approach that works for you, and introverts have a wide range of options available.

The TWO critical pieces you need to manage your energy when selling

As an introvert, managing your energy is crucial. Recognize that back-to-back calls can be draining, and create buffers in your schedule to recharge between interactions. Set a maximum number of calls per day to avoid feeling drained, and use scheduling tools to help you implement these boundaries effectively.

When it comes to actual sales conversations, active listening is the key. Selling isn't just about asking and telling – it's about letting the prospect lead the conversation by asking high-quality questions and responding appropriately. Introverts naturally excel in this area, as their introspective nature allows them to pick up on subtle cues and understand when a client is ready to buy.

You may be surprised to know that I am an introvert myself. Despite shying away from sales early in my career, I've had a successful corporate sales career and now run an online business helping entrepreneurs and small business owners improve their sales skills. If I can do it, so can you!

Why sales is really an activity of active listening and how this works really well for you as an introvert

So, if you're an introvert struggling with selling in your business, remember that sales is a skill that anyone can learn. It's about understanding the rules, applying yourself, and mastering it through practice. With the right guidance and strategies tailored to your introverted nature, you can build a wonderful business and master the sales game.

I hope this episode has given you some valuable insights and strategies to empower you as an introvert in your sales journey. Remember, your introverted nature is not a limitation – it's a unique strength that can set you apart in the sales world. Keep selling, and watch your business grow.

Thanks for tuning in, and I'll see you on the next episode!

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Biggest Takeaways:

  • Contrary to popular belief, introverts have just as much capacity to be able to sell extremely well as extroverts do.
  • You hanging in the background during a networking event, observing, listening and figuring who’s going to be the best person for you to connect with, is the exact same strategy that you can apply to selling in your business.
  • You can structure your business model and set up in a way that allows you to actually shine in your personality as an introvert.
  • In selling, your job is to lead the conversation using high quality questions and responding appropriately. This takes a lot of active listening and this is a skill that introverts excel in because of the nature of our personalities.

Quotables:

  • Your ability to connect deeply actually works in your benefit, especially if you’re working one-on-one with your clients. 
  • Sales is an activity of listening. Your job is to lead the conversation using high quality questions, actively listening and responding appropriately. 
  • Even if you are an introvert, you have the ability to sell. Sales is a skill that anyone can learn.

 

Highlights:

  • Why introverts can do extremely well in sales [01:25]
  • Why your hanging out in the background at networking events is the exact strategy you can apply to selling in your business [02:16]
  • How my client, who is both introverted and shy, figured out a way to sell that worked extremely well for her [05:17]
  • The TWO critical pieces you need to manage your energy when selling [09:41]
  • Why sales is really an activity of active listening and how this works really well for you as an introvert [12:45]

 

Bonus Resource:

5 Steps To Growing Your Abundant Sales Mindset – How to connect authentically with your audience so you can finally sell with more ease and less sleaze. Grab your free copy now.

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www.susanmcvea.com

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