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Aired on May 25, 2021
Episode 95
3 Biggest Mistakes that Kill Your Sales and Simple Ways to Fix it Now
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Struggling to meet your sales targets? It's time to pivot and prosper. Address common sales mistakes: neglecting rapport, lacking active listening, and failing to differentiate your offering. Prioritize building connections, listening attentively, and showcasing your unique value. Start turning the tide and achieving the results you desire. Happy selling!

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Biggest Takeaways:

  • No matter where you are in your journey, we get caught making things more complicated.
  • When you talk to everyone, you talk to no one.
  • Nobody wants to be just one person in a massive group. Don’t make them feel like a number. 
  • When you have one person that you’re focusing on, it makes it so much easier to have clarity in your message because you’ll understand them and know exactly how you help them.
  • Unclear messaging automatically happens when you try to help everyone. 
  • Think about it: A lot of times we buy things simply because we want it. Not because we necessarily need it.
  • If you understand the motivation for why your ideal client wants to buy you never have to feel like selling. 
  • Understand what makes your offers irresistible. 
  • How are you making it simple for the people you want to work with to actually find you? 
  • How do you create more opportunities without having to work harder and harder and harder?



  • The First Big Mistake that Business Owners make [02:07]
  • Fixing the First Big Mistake [04:27]
  • How to get your next 100 leads [06:02]
  • The Second Big Mistake that Business Owners make [07:08]
  • How to: breaking down the steps [07:45]
  • The Third Big Mistake that Business Owners make [10:40]
  • How to create irresistible offers [14:27]
  • Simple ways to fix the three biggest mistakes [16:35]


Confused about your profit making niche? Join James for his live Nail Your Niche Workshop May 27 & 28. Normally $297, but for a limited time you can grab your seat for only $97! Price goes back up to $297 as soon as the class goes live! Join now and get clear on what you want to be known for:


Also, take a look at the episodes and resources I mentioned to help you to come up with possible ideas for your offer🎙️ Listen Now:

Episode 94 – How to Get Your Next 100 Leads Even If You Are Pivoting or Starting From Zero 

Episode 68: 5 Essential Keys To Creating Your Irresistible Offer


Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never ending supply of leads.

The best part? You can grab yours for a limited time only $7 instead of $97! 💥

Sponsored by:

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Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


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