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Aired on December 15, 2020
Episode 72
Content Marketing Systems to Create, Plan and Share Key Content on Social Media
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Revolutionize your social media strategy with a robust content marketing system! Streamline workflows, ensure consistency, make data-driven decisions, and enhance team collaboration with top tools like HubSpot, Buffer, Hootsuite, CoSchedule, and Sprout Social. Elevate your content creation and propel your brand presence to new heights!

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Biggest Takeaways:

  • The Grass is always green. There’s always a newer improvement, a better strategy when we study social media
  • How do you use social media to make it work for you, instead of being a slave to your social media
  • Thought #1: Ask where they hang out on social media. 
  • Thought #2: Do you want to show up on that platform? 
  • Thought #3: What kind of content are you going to enjoy creating?
  • It is like a Muscle: The more you do it, the easier it gets.
  • There is a journey we need to take clients on.
  • 3 Key Words: Attract, Connect and Convert.
  • Working using social media is a long game thing.
  • Quality over quantity: why this matters so much
  • The importance of your story.
  • A Mindset to Remember: Don’t talk AT people, it’s about talking WITH people.
  • Creating content is part of your bigger picture marketing strategy.
  • We are not convincing customers to buy something, we are offering the opportunity to learn more, inviting them to be helped. It is like a guide.



  • The whole opportunity of using social media on your business [06:13]
  • 3 Actions that you can implement.[07:35]
  • What to do if you’re new [08:00]
  • First Action [08:33]
  • Second Action [09:05]
  • Third Action [09:53]
  • Where we should put more time and attention? [12:00]
  • It doesn’t happen in the very beginning [15:11]
  • Consistency doesn’t mean producing, tens, hundred or thousand pieces of content. [16:41]
  • A Real Life Example and an example of the framework in action [20:26]
  • Three Main Things to understand [26:01]
  • While the experience might feel similar, the story itself is totally different. [33:37]
  • How to use social media for being social and growing a network? [34:49]
  • Free resources that Veronica shares with us [39:17]
  • Understand this [46:15]


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