Do you recognize how powerful social media can be, not only for sharing your content, but ultimately convert those people who are listening and watching your content and turn them into paying customers. Today’s episode is very special, as it brings you tips, strategies and frameworks capable of changing the way you use social media and use it to serve more customers.
My good friend Veronica Sagastume, joins me to share how to create content on social media to attract, connect, convert and engage your audience. We talk about an easy three step framework for how you can actually create a system to organize how you’re creating all of that content or repurposing content that you might already have and using what she likes to call her paint by numbers system.
Veronica Sagastume is an ex corporate CFO turned content marketing strategist with a passion for helping accounting, bookkeeping and tax business owners create their content to increase their visibility on social media and grow their business online. After a 20 year corporate career, as an accounting and finance executive in Silicon Valley, she made a bold decision to trade her corner office for a home office in 2011. I can’t wait for you to hear all of the gems that we dropped in this episode. Let’s Dive In!
- The Grass is always green. There’s always a newer improvement, a better strategy when we study social media
- How do you use social media to make it work for you, instead of being a slave to your social media
- Thought #1: Ask where they hang out on social media.
- Thought #2: Do you want to show up on that platform?
- Thought #3: What kind of content are you going to enjoy creating?
- It is like a Muscle: The more you do it, the easier it gets.
- There is a journey we need to take clients on.
- 3 Key Words: Attract, Connect and Convert.
- Working using social media is a long game thing.
- Quality over quantity: why this matters so much
- The importance of your story.
- A Mindset to Remember: Don’t talk AT people, it’s about talking WITH people.
- Creating content is part of your bigger picture marketing strategy.
- We are not convincing customers to buy something, we are offering the opportunity to learn more, inviting them to be helped. It is like a guide.
- The whole opportunity of using social media on your business [06:13]
- 3 Actions that you can implement.[07:35]
- What to do if you’re new [08:00]
- First Action [08:33]
- Second Action [09:05]
- Third Action [09:53]
- Where we should put more time and attention? [12:00]
- It doesn’t happen in the very beginning [15:11]
- Consistency doesn’t mean producing, tens, hundred or thousand pieces of content. [16:41]
- A Real Life Example and an example of the framework in action [20:26]
- Three Main Things to understand [26:01]
- While the experience might feel similar, the story itself is totally different. [33:37]
- How to use social media for being social and growing a network? [34:49]
- Free resources that Veronica shares with us [39:17]
- Understand this [46:15]
Follow Veronica Sagastume on social media to get more frameworks and strategies!
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