Select Page

How can you attract ideal clients without having to convince them or feel like you’re manipulating or bothering them? 2 words: Lead Magnet. This simple tool helps build connections and position you as a trusted authority.  It lets your dream clients put up their hand to express interest and start the path to wanting to buy from you. 

Lead Magnets (freemium, opt ins, or freebies) are what you offer on your website in exchange for your potential customer’s information, such as name, email and so on. However, to get this information, you must attract and win the trust of your potential customer and show that you are able to serve and help them.

In today’s episode we talk about irresistible Lead Magnets to get more leads and convert to paying clients. I explain how to create Lead Magnets that generate customers and how it is possible to create connections using this tool. Let’s dive in!

Biggest Takeaways:

  • As long as you have a real viable human being, your job is to help them.
  • First Strategy: Lead Magnets are designed to speak to your ideal clients.
  • It is totally okay for you to put the fear aside that your freebie is not designed to help every single person out there.
  • You should deliver something that people are going to find high value.
  • Show your customers they’re not alone.
  • Second Strategy: it really needs to be a small bite.
  • It’s critical to really evaluate the effectiveness of the activities and of the things that we already put out there in our business.
  • Third Strategy – If you’re giving them value, they’re going to give you that next step. 
  • Exclusive New Workshop – Be on the VIP list!



  • Realize that through those no’s, you have an opportunity to hear more yes’es. [07:29]
  • Even though it’s free, you still have to make sure that it is sellable. [08:26]
  • Think about what is the biggest problem that your ideal clients are suffering. [09:58]
  • Three specific strategies. [10:51]
  • Exclusive New Workshop – Be on the VIP list! [12:12]
  • The Second Strategy. [14:06]
  • Third Strategy – If you’re giving them value, they’re going to give you that next step. [18:51]


Need to create your lead magnet that gets potential clients chasing you instead of the other way around?

Grab your front row seat for an upcoming workshop to create your very own high converting lead magnet that attracts more leads that turn into more paying clients.

This simple tool will get hands raised from your dream clients who want exactly what you have to offer. Click here to put your name on the VIP list!



Sponsored by:

Sales Mastery Society: Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4 step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼

Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.


Find out more about me here:


Facebook Group



Do you have a question for Susan?

Submit your question and get featured on the podcast!

Click the button below for instructions.