Are you hearing “premium offers” and wondering what it’s all about? Premium is not only charging more for your offers. Premium is what you feel – the experience, not just what you see. Used incorrectly, your customers will think it’s a sleazy sales strategy designed to charge more for the same old stuff. But used well? Companies that offer a premium service or product stand out from their competitors and use these offers to attract their top 1% premium clients. Today’s episode we’re talking about the three core elements of premium offers, whether you sell products and services, programs, educational services, consulting, or professional work. Let’s dive in!
Biggest Takeaways:
- It’s really important that you qualify and quantify what a premium priced offer is going to look like.
- The amount that you charge has nothing to do with who you are or how you are.
- Every invention that you have now and forever more, is a gift.
- Your premium offer must solve a clear problem.
- There is a higher level of care, consideration and criteria that allows premium clients to self-select. Price is only one of them. It’s so much more than price alone.
- It’s important that you give what’s needed in order to deliver the outcome and the results that you’re promising.
- There’s almost always going to be somebody else who’s going to charge more and less. The price is really irrelevant.
Highlights:
- The number one question that I get [01:29]
- What your premium offer is really about [05:38]
- The 1st Core Element of Premium Offers [09:42]
- A real life business example [11:05]
- The 2nd Core Element of Premium Offers [16:01]
- Simpler is usually faster, but fast is not always good [20:02]
- The 3rd Core Element of Premium Offers [22:29]
- Why this is not about algorithms. [27:03]
🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:
- Episode 10: Mastering The 7 Critical Steps Of Your Sales Process – Listen Now: https://www.susanmcvea.com/s1ep10
- Episode 13: Quarterly Sales Planning That Actually Increases Results – Listen Now: https://www.susanmcvea.com/s1ep13
- Episode 17 – Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17
- Episode 18 – Why Empathy Is Essential to Selling – Listen Now: https://www.susanmcvea.com/s1ep18
- Episode 38 – Biggest Blocks to Creating Consistent Income – Listen Now: https://www.susanmcvea.com/s1ep38
- Episode 81 – 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81
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