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Aired on March 29, 2022
Episode 139
What It Takes to Create Premium Offers That Are In Demand and Sell Out Consistently
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"Ready to sell out consistently? Understand your customer, craft irresistible offers, communicate value effectively, build trust, and create scarcity. Take your business to new heights and achieve the success you've always dreamed of. It's time to stop settling for mediocrity and start creating premium offers that will have customers lining up to buy from you."

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Biggest Takeaways:   

  • It’s really important that you qualify and quantify what a premium priced offer is going to look like.
  • The amount that you charge has nothing to do with who you are or how you are.
  • Every invention that you have now and forever more, is a gift.
  • Your premium offer must solve a clear problem.
  • There is a higher level of care, consideration and criteria that allows premium clients to self-select. Price is only one of them. It’s so much more than price alone.
  • It’s important that you give what’s needed in order to deliver the outcome and the results that you’re promising.
  • There’s almost always going to be somebody else who’s going to charge more and less. The price is really irrelevant.



  • The number one question that I get [01:29]
  • What your premium offer is really about [05:38]
  • The 1st Core Element of Premium Offers [09:42]
  • A real life business example [11:05]
  • The 2nd Core Element of Premium Offers [16:01]
  • Simpler is usually faster, but fast is not always good [20:02]
  • The 3rd Core Element of Premium Offers [22:29]
  • Why this is not about algorithms. [27:03]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊

  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple, proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream     clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell with More Ease:

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Send me your burning questions:

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