Are you hearing “premium offers” and wondering what it’s all about? Premium is not only charging more for your offers. Premium is what you feel – the experience, not just what you see. Used incorrectly, your customers will think it’s a sleazy sales strategy designed to charge more for the same old stuff. But used well? Companies that offer a premium service or product stand out from their competitors and use these offers to attract their top 1% premium clients. Today’s episode we’re talking about the three core elements of premium offers, whether you sell products and services, programs, educational services, consulting, or professional work. Let’s dive in!
- It’s really important that you qualify and quantify what a premium priced offer is going to look like.
- The amount that you charge has nothing to do with who you are or how you are.
- Every invention that you have now and forever more, is a gift.
- Your premium offer must solve a clear problem.
- There is a higher level of care, consideration and criteria that allows premium clients to self-select. Price is only one of them. It’s so much more than price alone.
- It’s important that you give what’s needed in order to deliver the outcome and the results that you’re promising.
- There’s almost always going to be somebody else who’s going to charge more and less. The price is really irrelevant.
- The number one question that I get [01:29]
- What your premium offer is really about [05:38]
- The 1st Core Element of Premium Offers [09:42]
- A real life business example [11:05]
- The 2nd Core Element of Premium Offers [16:01]
- Simpler is usually faster, but fast is not always good [20:02]
- The 3rd Core Element of Premium Offers [22:29]
- Why this is not about algorithms. [27:03]
🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:
- Episode 10: Mastering The 7 Critical Steps Of Your Sales Process – Listen Now: https://www.susanmcvea.com/s1ep10
- Episode 13: Quarterly Sales Planning That Actually Increases Results – Listen Now: https://www.susanmcvea.com/s1ep13
- Episode 17 – Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17
- Episode 18 – Why Empathy Is Essential to Selling – Listen Now: https://www.susanmcvea.com/s1ep18
- Episode 38 – Biggest Blocks to Creating Consistent Income – Listen Now: https://www.susanmcvea.com/s1ep38
- Episode 81 – 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81
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