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How to sell during uncertain times? This question has come up a ton in conversations that I’ve been having with clients. More than two years ago, at the start of the pandemic I thought it might rock us into a recession. As we open back up, some questions are bubbling up:

  • How do we sell?
  • What do we do?
  • What’s appropriate?
  • How do we thrive and how do we continue to do business in a way that is authentic?

If you’re asking these questions, the good news is you care deeply about your clients and potential clients. Let’s dive into this conversation that goes beyond selling and is about how to be in integrity and the value of the human connection. I can’t wait for this conversation, come and join me!


Biggest Takeaways:   

  • Remember that you are a human being first.
  • If you reduce uncertainty for your prospective clients and customers, you are much more likely to win the sale.
  • You need to be able to stand up and lead and guide and say no, or to redirect and give solutions that are the most appropriate based on what you’ve just discovered.
  • When we create too many gates to navigate through, your client is essentially going to get stuck at every point along the way. Be simple. Reduce complexity.



  • What I want you to know in first place [02:15]
  • The 1st thing to remember to sell during uncertain time [05:22]
  • The 2nd thing to know in order to sell during uncertain time [10:54]
  • The 3rd thing to change to be able to do sales during uncertain time [14:48]
  • The 4th thing you need to learn in order to sell during uncertain time [19:52]
  • The 5th thing to know in order to sell during uncertain time [21:50]


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