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How do you use your expertise to generate greater impact in the world and achieve your goals?

Expertise = experience, specialization. It consists of the set of skills and knowledge of a person, a system or technology. In your business or career, expertise is often described as “know-how”. It’s the knowledge from the study of a subject and the ability to apply that knowledge. It’s both the skills and competence to execute that is important. Over time that practiced application becomes your experience and increases your authority as an expert. 

In today’s episode I will share the Top 3 Strategies to Get Paid More for Your Expertise. As a business owner, you likely want to be paid well for your skills and knowledge. After all, that’s what expertise is all about, doing something with excellence. This works, even if you’re brand new, never had clients before, or you’re an old hat, and have tons and tons of clients, but maybe not getting paid what you believe you should be getting paid. Let’s dive in!

Biggest Takeaways:

  • Stop being a generalist and start being a specialist.
  • It really is about owning your expertise.
  • You have a very specific type of skill set that’s uniquely suited to a certain subset of people. That’s your niche.
  • The more specialized you can go, the easier it will be for you to command top dollar prices.
  • If you can’t communicate the value of what you do, it’s going to be challenging for other people to communicate the value better than you.
  • Is all about productizing your expertise.



  • Things I don’t tell to my clients [01:23]
  •  1st Strategy to Get Paid More for Your Expertise [02:19]
  • 2nd  Strategy to Get Paid More for Your Expertise [12:17]
  • The rule that applies across all industries and across all situations[15:50]
  • 3rd Strategy to Get Paid More for Your Expertise [18:11]
  • Quick review on the top three strategies. [26:23]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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