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Aired on January 4, 2022
Episode 127
Top 3 Strategies to Get Paid More for Your Expertise
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Elevate your expertise and earn what you deserve! Build your brand, demonstrate value, and continuously expand your skills. Showcase your worth, understand their needs, and stay updated. You are valuable, so demand what you're worth! #GetPaidWhatYouDeserve

Top 3 Strategies to Get Paid More for Your Expertise

Feeling undervalued for your expertise? Want to earn more for your skills and knowledge? You're not alone. Many professionals struggle to get the pay they deserve. But there's hope! Here are three top strategies to help you earn more for your expertise.

1. Build Your Personal Brand

Showcase Your Expertise

Creating a strong personal brand is key to earning more. When you're known as an expert, clients and employers see your value. Here's how to do it:

  • Create Quality Content: Start a blog, YouTube channel, or podcast. Share your knowledge and insights.
  • Speak at Events: Look for opportunities to speak at conferences or webinars. This helps showcase your expertise.
  • Get Published: Write articles or papers for industry publications. This boosts your visibility and credibility.

Leverage Social Media

Social media is a great tool for building your brand. Here's how to use it:

  • Engage with Your Audience: Share helpful content, join industry conversations, and interact with your followers.
  • Network with Peers: Connect with other professionals in your field. This can open up new opportunities.
  • Show Your Personality: Share personal stories or behind-the-scenes glimpses of your work. This makes you more relatable.

2. Demonstrate Value to Your Clients or Employers

Understand Their Needs

To ask for higher pay, you need to know what your clients or employers need. Show them how you're indispensable. Here's how:

  • Ask the Right Questions: Understand their goals and challenges. Tailor your approach to meet their specific needs.
  • Provide Solutions: Show how your expertise can solve their problems or help them achieve their goals.

Track Your Results

Your achievements can help you negotiate better pay. Keep track of:

  • Increased Revenue or Savings: Highlight times when your expertise led to financial gains or cost savings.
  • Improved Efficiency: Show how your skills have streamlined processes or boosted productivity.

3. Continuously Expand Your Skills and Knowledge

Invest in Education

Keeping up with the latest trends in your industry increases your value. Here's what to do:

  • Take Courses or Workshops: Look for relevant training to enhance your skills.
  • Seek Mentorship: A mentor can offer guidance and support as you grow in your career.
  • Read and Research: Stay informed by reading industry publications and research.

Specialize in a Niche

Focusing on a specific area of expertise can make you more sought after. Specializing allows you to command higher pay for your unique skills.

In Conclusion

Earning more for your expertise is achievable with the right strategies. Build your brand, show your value to clients or employers, and keep learning and specializing. Believe in your worth and confidently advocate for what you deserve. Your expertise is valuable, and it's time for you to be rewarded for it.

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Biggest Takeaways:

  • Stop being a generalist and start being a specialist.
  • It really is about owning your expertise.
  • You have a very specific type of skill set that’s uniquely suited to a certain subset of people. That’s your niche.
  • The more specialized you can go, the easier it will be for you to command top dollar prices.
  • If you can’t communicate the value of what you do, it’s going to be challenging for other people to communicate the value better than you.
  • Is all about productizing your expertise.



  • Things I don’t tell to my clients [01:23]
  •  1st Strategy to Get Paid More for Your Expertise [02:19]
  • 2nd  Strategy to Get Paid More for Your Expertise [12:17]
  • The rule that applies across all industries and across all situations[15:50]
  • 3rd Strategy to Get Paid More for Your Expertise [18:11]
  • Quick review on the top three strategies. [26:23]


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