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Aired on January 19, 2021
Episode 77
How to Market Differently to Maximize Your Opportunities With Hot, Warm and Cold Leads
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Maximize your marketing success by tailoring your approach to hot, warm, and cold leads. Act fast and provide value for hot leads. Educate and engage warm leads consistently. Spark new interest in cold leads with personalized outreach and trust-building. Convert more leads into loyal customers by customizing your tactics. Are you ready to see the difference? #LeadConversion #TailoredMarketing

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Biggest Takeaways:

  • Most of the time, your cold market is your biggest and broadest audience.
  • Content marketing is a great way to start attracting them.
  • The AIDA method: Awareness, interest, desire, and action.
  • It is about moving people from cold to warm and then warm to hot
  • The definition of a hot lead for our purposes today is somebody who is ready to buy or has made the purchase.
  • You can’t just all of a sudden decide to promote only when it’s time to sell.
  • People remember how you made them feel.
  • You need to keep moving people forward and you still need to stay connected to those who are not yet ready to move forward.
  • Just train your clients to take action, because the more that you can do that, the easier it becomes for them to actually take action when it comes time for them to buy.
  • People tend to unconsciously select information that supports their views, but ignore those that contradict it.
  • You have to constantly resell your clients that the decision that they made is correct.



  • The key differences between three categories of leads that you might study and apply in your business – Episode 76 – [00:50] (Available on: )
  • Cold leads in terms of your marketing efforts [01:24]
  • Awareness, Interest, Desire, and Action – The A.I.D.A Method [02:02]
  • content marketing [03:05]
  • It’s really important for you to have a really in-depth knowledge about this [04:43]
  • Thinking about marketing efforts focused on cold audience [05:39]
  • Moving people from cold to warm [06:12]
  • A.I.D.A. Method works across all the three categories [07:16]
  • The Moments of Truth [08:35]
  • The Key thing [10:51]
  • The purpose of your content is about identifying people ready to move to the next step [12:05]
  • How do you market to your hot leads? [15:34]
  • Remind them that they have made a good decision [19:49]
  • How to do this without making things overly complicated? (even if you have a small team) [22:24]
  • Sales Mastery Society – An Opportunity to grow your business and yourself as a entrepreneur [24:05]


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