Last time you learned the key differences between hot, warm and cold leads. Now that you understand the different types of leads, let’s dive deeper into how you can gain more customers if you use the right strategies to convert and create more customer loyalty. We’re identifying where you are in your own sales process and how your marketing efforts can help support you in growing and maximizing those opportunities so that you can get more clients and more sales. Let’s dive in!
- Most of the time, your cold market is your biggest and broadest audience.
- Content marketing is a great way to start attracting them.
- The AIDA method: Awareness, interest, desire, and action.
- It is about moving people from cold to warm and then warm to hot
- The definition of a hot lead for our purposes today is somebody who is ready to buy or has made the purchase.
- You can’t just all of a sudden decide to promote only when it’s time to sell.
- People remember how you made them feel.
- You need to keep moving people forward and you still need to stay connected to those who are not yet ready to move forward.
- Just train your clients to take action, because the more that you can do that, the easier it becomes for them to actually take action when it comes time for them to buy.
- People tend to unconsciously select information that supports their views, but ignore those that contradict it.
- You have to constantly resell your clients that the decision that they made is correct.
- The key differences between three categories of leads that you might study and apply in your business – Episode 76 – [00:50] (Available on: https://www.susanmcvea.com/s1ep76 )
- Cold leads in terms of your marketing efforts [01:24]
- Awareness, Interest, Desire, and Action – The A.I.D.A Method [02:02]
- content marketing [03:05]
- It’s really important for you to have a really in-depth knowledge about this [04:43]
- Thinking about marketing efforts focused on cold audience [05:39]
- Moving people from cold to warm [06:12]
- A.I.D.A. Method works across all the three categories [07:16]
- The Moments of Truth [08:35]
- The Key thing [10:51]
- The purpose of your content is about identifying people ready to move to the next step [12:05]
- How do you market to your hot leads? [15:34]
- Remind them that they have made a good decision [19:49]
- How to do this without making things overly complicated? (even if you have a small team) [22:24]
- Sales Mastery Society – An Opportunity to grow your business and yourself as a entrepreneur [24:05]
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Resources to Help You Master The Sales Game!
They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊
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