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Aired on January 12, 2021
Episode 76
Key Differences Between Hot, Warm and Cold Leads
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Hot leads are ready to buy, so act fast with detailed info and support. Warm leads need valuable content to build trust. Cold leads require education and gradual warming up. Tailor your approach for better engagement and conversion rates. Every lead is a potential customer with the right nurturing. Happy selling!

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Biggest Takeaways:

  • Hot leads are usually the smallest percentage of your market.
  • You’re going to have about 3% of the total number of people that you are talking to about your products and services that are in this hot category
  • Hot leads or hot deals are ones that are about to imminently close, that person is ready to buy
  • Your customers are actively seeking for a solution that will solve the problem that they are struggling with.
  • Just because people are not yet ready to buy, that’s not a bad thing.
  • Warm is better than cold because warm people have self identified in some way. They have said “I’m interested”.
  • The sales game is a long game.

 

Highlights:

  • If you missed our previous episode where we talked about why lead generation is actually a sales problem, it is available at: https://www.susanmcvea.com/s1ep49 [01:03]
  • The Hot Leads – Understanding the Concept Behind It [01:29]
  • Things to think about [03:03]
  • Warm leads are people who now know about you [04:55]
  • Warm is better than cold [05:55]
  • How do you identify people who are in your warm market? [06:24]
  • The cold leads [11:35]
  • The whole sales funnel approach [15:41]
  • Consistent Leads – A Mini Course to Improve Your Business Leads! [17:19]

 

Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never ending supply of leads.

The best part? You can grab yours for a limited time only $7! 💥www.susanmcvea.com/consistentleads

Sponsored by:

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Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

 

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