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Today’s topic is all about your bottom line. A lot of times in the world of sales, it feels very hype and overinflated because we’re talking about top line revenue, right? We don’t really talk about your bottom line, which is more critical than sales. Because what we need to sell and how much we need to sell, is not all that’s required in order to maintain our most profitable business. With that in mind, we’re talking about the most profitable types of clients that every business needs. Let’s dive in!


Biggest Takeaways:   

  • If you have 10 different things that you sell, two of those are likely to produce the greatest amount of results in your business.
  • Our most profitable types of clients are typically the ones that fall into that bucket because they are our dream clients.
  • If you pour gas on something that is so diffused, it’s going to be really hard for you to get up enough of a flame that you could even roast a marshmallow on it.
  • It’s not just about the sale, it’s about what it costs you in order to make that sale and continue to service that sale too.
  • You want to make more and spend less.
  • If you’re looking at different tools and different strategies to be able to drive traffic that will turn into leads, prospects into paying customers, then you need to be able to evaluate your results.
  • When you have the numbers in place, it’s going to make it a lot easier for you to understand what opportunities might be more profitable than others.
  • You don’t have to convince them if they value your expertise.



  • I want you to do this exercise with me [04:18]
  • Things for you to consider [08:47]
  • Some of the figures I want you to evaluate [09:57]
  • The second metric that I want you to really evaluate [11:58]
  • Average number of products or services: An important metric to understand [19:44]
  • The beautiful thing about being profitable [26:14]
  • Who are your most profitable clients [28:47]
  • If you want help to double your results without double the work [32:41]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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