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You’ve heard me talk a lot about selling is serving. Today we are talking all about the three pillars to unlock the selling is leading™ principle. This is the key to elevating your client interactions so you stop chasing or feeling pressured to close more deals. We’ll break down the principles to master the skills to help you step out and stop being uncomfortable or even afraid to sell. 

Selling changes and transforms lives when you are able to sell well and do it in a way that is congruent and aligned to who you are and how you want to operate in the world. Ready to empower yourself and master the sales game? Let’s dive in!


Biggest Takeaways:   

  • Isolating any one part of your business is not good because your business is made up of each part. Each part plays a role that can make a difference. 
  • This is about leadership.
  • This is about knowing that you have a level of expertise and access to a solution that solves a problem for your ideal clients that they otherwise can’t get access to without your help.
  • The goal is not to actually sell anything. The goal is to identify if that person qualifies to move to the next step.



  • The 3 Pillars to Unlock the Selling is Leading™ Principle – The 1st Step [03:50]
  • What is your job as a sales person [06:11]
  • The concept and meaning of a sales process [06:45]
  • The 3 Pillars to Unlock the Selling is Leading™ Principle – Confidence [08:35]
  • 3 Pillars to Unlock the Selling is Leading™ Principle – Connection [12:00]
  • The selling is serving principle [17:22]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.

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Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊

  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple, proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream     clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell with More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


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