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Aired on April 27, 2021
Episode 91
Selling Once For Ongoing Monthly Recurring Revenue
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Sell once, earn monthly! Shift to a recurring revenue model for steady income and loyal customers. Offer continuous value, educate, build trust, ensure customer success, and innovate. Embrace this strategy for a prosperous future. Let's make it happen!

Selling Once For Ongoing Monthly Recurring Revenu

Tired of the constant sales hustle? Imagine selling once and enjoying ongoing monthly revenue! It’s not just a dream; it’s achievable with the right strategy. Let’s explore how to shift your sales approach for sustainable, long-term revenue

The Magic of Recurring Revenue u2728

Benefits of Monthly Income

Recurring revenue is a game-changer. It means predictable cash flow, less stress on constant sales, and deeper customer relationships. Instead of always chasing new sales, enjoy steady income from loyal customers. ud83cudf0a

Focus on Long-Term Value

This approach isn’t about quick sales; it’s about the long-term value of each customer. Cultivate ongoing relationships for increased lifetime value and a loyal customer base. ud83cudf31

Crafting Your Recurring Offer ud83dudce6

Offer Continuous Value

Your product or service should offer ongoing value. Think subscriptions, memberships, or upgradable products. Ensure your offer remains relevant and valuable over time. ud83dudd04

Smart Pricing

Set a fair, competitive price for your recurring offer. It should reflect the long-term benefits while ensuring a sustainable revenue stream. ud83dudcb2

Transform Your Sales Approach ud83dudd04

Educate, Don’t Just Sell

Focus on educating customers about the long-term benefits of your offer. Help them see the ongoing value, not just the immediate perks. ud83cudf93

Build Trust and Relationships

Trust is key in recurring revenue models. Be transparent, offer excellent support, and continuously enhance their experience. ud83eudd1d

Keeping Customers for Ongoing Revenue ud83dudca1

Ensure Customer Success

Regularly engage with your customers to maximize their satisfaction. Address their needs and concerns to keep them happy and committed. ud83cudf1f

Innovate and Improve

Stay ahead of the curve. Keep innovating based on feedback and market trends to keep your offer exciting and indispensable.


Switching to a model of selling once for ongoing monthly revenue can revolutionize your business. Focus on long-term customer value, trust-building, and continuous innovation for a stable and prosperous future. Embrace this model and watch your business grow sustainably! ud83cudf33ud83dudcbc

Ready to change your sales game and enjoy the benefits of recurring revenue? Let’s make it happen! ud83dudcaa

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Biggest Takeaways:

  • The only limit to the opportunity is your imagination.
  • Whether you’re selling a product or a service, think of how you can make these “consumable”.
  • By definition, monthly recurring revenue indicates continuity, which means we’re going to continue doing the work or providing a deliverable.
  • Monthly recurring revenue increases the value of your business and allows you to not have to work so hard to get more clients through the door.
  • If you’re able to retain more clients, keep more clients working with you, and help more of them to find ways to buy from you on an ongoing basis, then you have now turned that one sale into not just one, but multiple sales.
  • The more results they’re going to get, the easier it becomes for you to continue.
  • A lot of times the clients that are already paying you for one type of deliverable, one type of product or service often are going to want your other products and services.



  • You are able to do more with the gifts that you have than simply sit behind a desk [01:51]
  • Talking about memberships [02:40]
  • A real life example [03:27]
  • Examples of businesses that have been created and thrive based off of a monthly recurring membership model [04:12]
  • The opportunity for you to continue to get results [06:00]
  • How to get people to keep working with you over and over again [08:55]
  • The happier they are, the longer they stay with you [09:51]
  • Why you don’t need to even make it that complicated [10:36]
  • Why a lot of businesses that did not have some kind of monthly recurring revenue model have been hit the hardest [13:57]
  • Time limited opportunity [16:48]


Want to create recurring income in your business?

Join my go to expert for all things membership with Stu McLaren! Grab a seat at this once a year ah-mazing training series all about how your business can add a recurring income stream using memberships to help you make consistent money while you help more people! It starts April 22 and there’s still time to binge watch 👉


Also, take a look at the episode I mentioned, it will help you to further increase your expertise in this area of knowledge. 🎙️ Listen Now:

Episode 90 – Leverage Time Using Courses and Memberships to Increase Sales:

Episode 88 – 7 Income Streams to Help You Create Millionaire Level Wealth: 


Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never ending supply of leads.

The best part? You can grab yours for a limited time only $7 instead of $97! 💥

Sponsored by:

Sales Mastery Society: Want to close $18K+ contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4 step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼

Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
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  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


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