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How do you help prospective clients buy from you without having to use high pressure tactics that feel sleazy, aggressive, or just simply out of order? Let’s face it, we’ve all been there. We’ve all been in a situation where somebody feels like they need to squeeze us to death in order to make that sale, that dreaded commission breath versus creating an opportunity for you as the buyer to buy. Right? We’re talking all about the difference between high pressure tactics and creating urgency in your sales process on today’s episode. So grab your paper, grab your pen and let’s dive in!



Biggest Takeaways:   

  • Urgency is a sales psychology trigger 
  • When we put so much pressure on them to make a decision to say yes, or to work with us, it can cross the line and no longer feel good.
  • think about how you use urgency and if it’s aligned to your sales strategy
  • Sales is all about leadership and you’re here to serve people the best you can.
  • You don’t need to back people into a corner to say yes
  • You don’t need to be dishonest and out of integrity with what you say or what you do for more sales.



  • The difference between pressure and urgency on selling [02:07]
  • Some real life tangible examples [03:09]
  • Different ways that urgency can show up in your business [09:03]
  • What the urgency mechanism does [13:05]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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Resources to Help You Master the Sales Game!

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