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Aired on April 13, 2021
Episode 89
Which Metric Could Be Causing More Work for You Without You Realizing It
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Shift your focus from vanity metrics like social media likes to the critical Customer Acquisition Cost (CAC). High CAC means you're overspending on acquiring customers. Target the right audience, refine your sales process, and prioritize customer retention to lower CAC and boost profitability. It's time to reassess your metrics for meaningful business results!

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Biggest Takeaways:

  • The #1 business model we aren’t aware we are in that can shift our perspective of how we do business.
  • When you only have one time purchase, you’re working harder than you need to. 
  • This metric accounts for one time purchases which means your business is working harder than necessary to make sales.
  • When you understand the three pieces of profit there’s going to be opportunities for you and your business.
  • Not all customers are created equal.
  • It is possible to make more money by doing less. 
  • Think out of the box.

 

Highlights:

  • The number one metric [02:02]
  • How do we define churn for your business [03:21]
  • How to get opportunities for you to spin off and be able to engage with them [10:17]
  • Strategies to see more referrals [10:40]
  • It is not about a magic equation, it’s all about the strategy for you [13:19]
  • Create a business model that works for you, with consistent income [13:54]

Want to create a recurring income in your business?

Grab a seat at this once a year ah-mazing training series all about how your business can add a recurring income stream using memberships to help you make consistent money while you help more people! It starts April 22 👉 http://www.susanmcvea.com/tribe

 

Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never ending supply of leads.

The best part? You can grab yours for a limited time only $7 instead of $97! 💥www.susanmcvea.com/consistentleads

 

Sponsored by:

Sales Mastery Society: Want to close $2,000 – $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. My framework and repeatable sales system helps you attract, convert and retain more clients. 👉🏼 www.salesmasterysociety.com

Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊

 

  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
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Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

 

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

 

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