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Aired on April 13, 2021
Episode 89
Which Metric Could Be Causing More Work for You Without You Realizing It
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Shift your focus from vanity metrics like social media likes to the critical Customer Acquisition Cost (CAC). High CAC means you're overspending on acquiring customers. Target the right audience, refine your sales process, and prioritize customer retention to lower CAC and boost profitability. It's time to reassess your metrics for meaningful business results!

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Biggest Takeaways:

  • The #1 business model we aren’t aware we are in that can shift our perspective of how we do business.
  • When you only have one time purchase, you’re working harder than you need to. 
  • This metric accounts for one time purchases which means your business is working harder than necessary to make sales.
  • When you understand the three pieces of profit there’s going to be opportunities for you and your business.
  • Not all customers are created equal.
  • It is possible to make more money by doing less. 
  • Think out of the box.



  • The number one metric [02:02]
  • How do we define churn for your business [03:21]
  • How to get opportunities for you to spin off and be able to engage with them [10:17]
  • Strategies to see more referrals [10:40]
  • It is not about a magic equation, it’s all about the strategy for you [13:19]
  • Create a business model that works for you, with consistent income [13:54]

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