Episode 67: 3 Biggest Reasons Why Your Launch Flops

After two decades launching a variety of products and services from my corporate career, and now doing it in my business for myself, as well as for clients, I noticed 3 big mistakes happening over and over again.

The thing that you want to launch, regardless of whether it’s a product, a service, a program, a course, isn’t what’s critical.

This is not about you and how your business wants to move forward and how you want to sell. This is about you matching up that opportunity for a product or service and making sure that more people have access to that in a way that makes it accessible to them, your market.

Blessings fall from the skies, sales don’t. Unless you are promoting your brand on an airplane banner, and even then, this does not guarantee anything because any and all sales or product launch processes are a direct relationship and communication with the customer.

On today’s episode, we’re talking all about the 3 biggest launch mistakes that I see happening when you are trying to launch your product or service and get it out there into the hands of your ideal clients. Let’s dive into it and find the most effective way for you to build and grow and scale your business.

Biggest Takeaways:

Sometimes, the thing is not about if your offer is good or not good. It could be the wrong offer.
Why timing matters
The 3 biggest mistakes can be fixed!
People don’t always buy what they need. They buy what they want.
The more opportunities that you give people to know about what it is that they could buy from you, the more likely you’ll make sales.
Understand how your product or service changes life for your ideal clients.

Highlights:

Why do people buy? [03:18]
Mistake number #1 [05:14]
Mistake number #2 [05:26]
Remember this tip [07:15]
Mistake number #3 [09:10]
What’s missing to get more buyers? [10:15]
If you are not making the offer often enough, I have a challenge for you [13:21]

Be sure to tag me on social @susanmcvea and share your story with me!

Need to figure out your pricing so your programs sell like hot cakes?

Grab my exclusive step by step training perfect for both services AND products using my Goldilocks pricing framework.

Never again wonder how to price your programs without worrying about whether or not your peeps can afford it.

👉🏼 instant access you can complete in a few short hours! https://susanmcvea.com/priceyourprograms

Sponsored by:

Sales Mastery Society: Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4 step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼 www.salesmasterysociety.com

Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊

Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
Turn “I Can’t Afford It.” Into “Sign Me Up!” – Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

Find out more about me here: