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Aired on November 10, 2020
Episode 67
3 Biggest Reasons Why Your Launch Flops
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Turn your launch flops into game-changing successes! Focus on thorough market research, craft an effective marketing strategy, and perfect timing and execution. Learn, adapt, and grow. Your next launch could be the game-changer you've been waiting for!

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Biggest Takeaways:

  • Sometimes, the thing is not about if your offer is good or not good. It could be the wrong offer.
  • Why timing matters
  • The 3 biggest mistakes can be fixed!
  • People don’t always buy what they need. They buy what they want.
  • The more opportunities that you give people to know about what it is that they could buy from you, the more likely you’ll make sales.
  • Understand how your product or service changes life for your ideal clients.



  • Why do people buy? [03:18]
  • Mistake number #1 [05:14]
  • Mistake number #2 [05:26]
  • Remember this tip [07:15]
  • Mistake number #3 [09:10]
  • What’s missing to get more buyers? [10:15]
  • If you are not making the offer often enough, I have a challenge for you [13:21]


Be sure to tag me on social @susanmcvea and share your story with me!


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