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After two decades launching a variety of products and services from my corporate career, and now doing it in my business for myself, as well as for clients, I noticed 3 big mistakes happening over and over again. 

The thing that you want to launch, regardless of whether it’s a product, a service, a program, a course, isn’t what’s critical.

This is not about you and how your business wants to move forward and how you want to sell. This is about you matching up that opportunity for a product or service and making sure that more people have access to that in a way that makes it accessible to them, your market.

Blessings fall from the skies, sales don’t. Unless you are promoting your brand on an airplane banner, and even then, this does not guarantee anything because any and all sales or product launch processes are a direct relationship and communication with the customer. 

On today’s episode, we’re talking all about the 3 biggest launch mistakes that I see happening when you are trying to launch your product or service and get it out there into the hands of your ideal clients. Let’s dive into it and find the most effective way for you to build and grow and scale your business.


Biggest Takeaways:

  • Sometimes, the thing is not about if your offer is good or not good. It could be the wrong offer.
  • Why timing matters
  • The 3 biggest mistakes can be fixed!
  • People don’t always buy what they need. They buy what they want.
  • The more opportunities that you give people to know about what it is that they could buy from you, the more likely you’ll make sales.
  • Understand how your product or service changes life for your ideal clients.



  • Why do people buy? [03:18]
  • Mistake number #1 [05:14]
  • Mistake number #2 [05:26]
  • Remember this tip [07:15]
  • Mistake number #3 [09:10]
  • What’s missing to get more buyers? [10:15]
  • If you are not making the offer often enough, I have a challenge for you [13:21]


Be sure to tag me on social @susanmcvea and share your story with me!


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