Select Page

This episode in truth, could be hours and hours and hours, because there are lots of reasons why folks like you and me struggle to sell each and every single day in our businesses and in our interactions with our customers.


But I wanted to pick the three juiciest, the biggest and most common things I see happening over and over and over again. Especially in the last two and a half decades, I’ve been specifically focused on helping experts, just like you sell really well. So with that, let’s dive into the 3 reasons why you struggle to sell and strategies you can use to break through them today.


Biggest Takeaways:

  • Everything that you need to be successful in sales is already IN YOU.
  • Selling is a skill, so it can be learned.
  • Selling is NOT something that you do TO people.
  • Selling is something that you do FOR people.
  • If you are a human being you have everything you need in order to sell, no matter who you are or what you are selling.
  • If you don’t understand what your message is, there’s going to be an incongruence between your marketing and sales processes.
  • Selling is really about helping people buy.
  • You have the ability to impact someone who could be a potential customer or buyer for your business.
  • We all sell differently.



  • A Powerful Book Recommendation [01:31]
  • What Selling really is [02:23]
  • 1st reason why you struggle to sell [03:56]
  • Things that as a business owner, you need to be mindful of [04:56]
  • 2nd reason why you struggle to sell [07:48]
  • Are you understanding your buyer’s motivations? [10:10]
  • what I want you to also realize [10:53]
  • 3rd reason why you struggle to sell[13:22]
  • A skill you can learn to set you up for success [16:29]


Also, take a look at related episodes and resources I mentioned to help you 🎙️ Listen Now:

Episode 92 – How to Successfully Pre-sell Your Offer Without Complicated Strategies 

Episode 68: 5 Essential Keys To Creating Your Irresistible Offer


Do you need a consistent flow of potential clients and leads? Grab this mini-course now! 

The right leads are ones who are most likely to buy from you. If you don’t know who that is you’ll be spending a lot of time and effort with not a lot to show for it. In 5 days you’ll know exactly what to do to avoid those tire kickers and freebie hunters with no intention to buy from you! Or binge watch and in a weekend, you’ll have figured out who your best buyer is and why they buy from YOU so you create repeat customers for life and raving fans for your business. 

Grab your copy right here >>


Sponsored by:

Sales Mastery Society™: Want to close $25K+ deals just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my $600 Million dollar framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼

Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.


Find out more about me here:


Facebook Group




Do you have a question for Susan?

Submit your question and get featured on the podcast!

Click the button below for instructions.