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Aired on July 20, 2021
Episode 103
3 Reasons Why You Struggle to Sell
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Struggling to sell? 3 reasons might be holding you back: Confidence issues, ineffective communication, and underestimating the power of relationships. Work on boosting confidence, improving communication, and nurturing connections. You're on the path to sales success. Keep pushing forward! #YouveGotThis

3 Reasons Why You Struggle to Sell

Hello, entrepreneurs! Struggling with sales is a common hurdle, but understanding the root causes can pave the way for improvement. Let's explore three primary reasons you might be facing challenges in making sales.

1. Lack of Confidence

Confidence is crucial in sales, and lacking it can be a major obstacle. Here's how a lack of confidence might be affecting your sales:

  • Impostor Syndrome: Feeling like you're not genuinely qualified can hinder your sales efforts. Remember, your expertise and experience are valid and valuable.
  • Fear of Rejection: It's normal to fear rejection, but remember, each "no" is a step closer to "yes." Rejection is a part of the sales journey.
  • Uncertainty About Your Value: If you're not convinced of your own value, it's challenging to persuade others. Believe in your product or service and its benefits.

2. Ineffective Communication

Good communication is key to sales success. If you're struggling here, it could be due to:

  • Poor Understanding of Customer Needs: To sell effectively, you need to deeply understand your customer's needs and how your offering addresses them.
  • Not Listening Enough: Sales involve listening as much as talking. Ensure you're genuinely understanding customer concerns and feedback.
  • Lack of a Compelling Narrative: People are drawn to stories and solutions, not just products. Ensure you're communicating your offering compellingly.

3. Underestimating Relationship Building

Sales are often built on relationships. If you're not focusing enough on this aspect, it could be a setback:

  • Neglecting Follow-Ups: Following up with leads and clients is crucial. It shows persistence and interest in their needs.
  • Over-Focusing on the Sale: Sales should be about more than just transactions. Focus on building genuine connections for long-term success.
  • Ignoring Current Customers: Your existing customers are a valuable asset. Maintaining these relationships can lead to repeat business and referrals.


Identifying these issues is the first step toward improving your sales approach. Work on building your confidence, enhancing your communication skills, and fostering strong relationships. Remember, overcoming sales challenges is a part of the entrepreneurial journey. Stay persistent, keep learning, and you'll find your stride. You've got this!

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Biggest Takeaways:

  • Everything that you need to be successful in sales is already IN YOU.
  • Selling is a skill, so it can be learned.
  • Selling is NOT something that you do TO people.
  • Selling is something that you do FOR people.
  • If you are a human being you have everything you need in order to sell, no matter who you are or what you are selling.
  • If you don’t understand what your message is, there’s going to be an incongruence between your marketing and sales processes.
  • Selling is really about helping people buy.
  • You have the ability to impact someone who could be a potential customer or buyer for your business.
  • We all sell differently.



  • A Powerful Book Recommendation [01:31]
  • What Selling really is [02:23]
  • 1st reason why you struggle to sell [03:56]
  • Things that as a business owner, you need to be mindful of [04:56]
  • 2nd reason why you struggle to sell [07:48]
  • Are you understanding your buyer’s motivations? [10:10]
  • what I want you to also realize [10:53]
  • 3rd reason why you struggle to sell[13:22]
  • A skill you can learn to set you up for success [16:29]


Also, take a look at related episodes and resources I mentioned to help you 🎙️ Listen Now:

Episode 92 – How to Successfully Pre-sell Your Offer Without Complicated Strategies 

Episode 68: 5 Essential Keys To Creating Your Irresistible Offer


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