This episode in truth, could be hours and hours and hours, because there are lots of reasons why folks like you and me struggle to sell each and every single day in our businesses and in our interactions with our customers.
But I wanted to pick the three juiciest, the biggest and most common things I see happening over and over and over again. Especially in the last two and a half decades, I’ve been specifically focused on helping experts, just like you sell really well. So with that, let’s dive into the 3 reasons why you struggle to sell and strategies you can use to break through them today.
- Everything that you need to be successful in sales is already IN YOU.
- Selling is a skill, so it can be learned.
- Selling is NOT something that you do TO people.
- Selling is something that you do FOR people.
- If you are a human being you have everything you need in order to sell, no matter who you are or what you are selling.
- If you don’t understand what your message is, there’s going to be an incongruence between your marketing and sales processes.
- Selling is really about helping people buy.
- You have the ability to impact someone who could be a potential customer or buyer for your business.
- We all sell differently.
- A Powerful Book Recommendation [01:31]
- What Selling really is [02:23]
- 1st reason why you struggle to sell [03:56]
- Things that as a business owner, you need to be mindful of [04:56]
- 2nd reason why you struggle to sell [07:48]
- Are you understanding your buyer’s motivations? [10:10]
- what I want you to also realize [10:53]
- 3rd reason why you struggle to sell[13:22]
- A skill you can learn to set you up for success [16:29]
Also, take a look at related episodes and resources I mentioned to help you 🎙️ Listen Now:
Episode 92 – How to Successfully Pre-sell Your Offer Without Complicated Strategies
Episode 68: 5 Essential Keys To Creating Your Irresistible Offer
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They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊
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