I’m joined by speaker, podcast host and Hay House author talking all about marketing, specifically marketing campaigns. Nikki Nash is the marketing mentor who helps you get more dream clients & become the go-to industry expert. We pulled back the curtain talking about the good and bad of marketing including how sales and marketing need to work together to create maximum impact and harmony for your campaigns!
Ready to understand the exact framework of a good marketing campaign and how to apply this in your business today? Let’s get started!
Biggest Takeaways:
- Every business is not the same, that’s why you must plan a strategy aligned to your own business.
- Always start with the end in mind: where you want to be and what are your goals.
- Marketing is about how you attract your dream customers.
- What is your client/customer journey in your business?
- Start thinking about what success looks like.
- Think about where you are now and the steps to reach your goals.
- Make the steps as simple as possible.
- You have to be aligned with the things that you do in your plans and business
- Think like a mad scientist: What works and what doesn’t work. It is about figuring out the exact equation that will work for you
Highlights:
- How it started [01:12]
- Marketing: a twist on the regular definition [06:45]
- The 5 Pieces of a Marketing Framework [09:39]
- Case Study: A Digital Store Example and the main mistakes that business owners make[13:56]
- How Marketing can help you to balance who you are and how you do business [20:51]
- Important Insights About Sales and Marketing that can help you gain more impact in your area of expertise [23:48]
- The biggest marketing campaign mistakes [25:46]
- Get more dream clients masterclass [36:57]
- How the story continues [38:36]
Connect with Nikki Nash:
The Market Your Business Podcast: https://podcasts.apple.com/ca/podcast/the-market-your-genius-podcast/id1461675387
Instagram: https://instagram.com/nikkinashofficial
Website:
Also, take a look at related episodes and resources I mentioned to help you 🎙️ Listen Now:
Episode 10 – Mastering The 7 Critical Steps Of Your Sales Process
https://www.susanmcvea.com/s1ep10
Episode 96: The Single Biggest Lie You Need to Stop Telling Yourself Right Now
https://www.susanmcvea.com/s1ep96
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