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Do you struggle to create content or come up with ideas to generate content that showcases your expertise and ultimately help you convert into paying customers? You’re not alone! This is more common than it sounds. However, I created a system, almost a way of thinking and structuring my ideas, which allows me to have an arsenal of content that never runs out. These ideas help me and have also helped hundreds of my clients to break the creative block and always have resources for original content ideas. No more staring at a blank screen and the blinking cursor. Let’s dive in!


Biggest Takeaways:

  • Three main principles to remember from my 3 C’s Framework™️: Connection, Conversation and Conversion.
  • We are human beings at the core of what we’re doing inside of our business.
  • People want to do business with folks who are more similar to them that share a common vision, similar values and missions that are meaningful.
  • Don’t be afraid to share a little bit about the things that are of personal interest to you. That’s a great way to engage in conversation and to create dialogue that isn’t always about how to’s and tips, the tactics and the strategies.
  • Sometimes the best content is not always the one that gets the most reactions.



  • What I want you to know [01:59]
  • Thinking about your marketing messages [03:38]
  • The Three C’s FrameworkTM – Introduction [04:28]
  • How do we start to think about this from the perspective of content [10:44]
  • What I want you to do every single day [15:24]
  • We don’t want to go for vanity metrics. We want the metrics that matter. [18:09]
  • Signs that your content and your sales process are working together  [18:54]
  • Why I’m sharing this with you [21:35]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
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Join Sell with More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


Send me your burning questions:

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