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Aired on January 25, 2022
Episode 130
Never Ending Content Ideas That Convert
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Create content that connects! Understand your audience, offer educational & interactive content, share stories, embrace user-generated & evergreen content, and stay on top of trends. Building connections through valuable content is the key to converting your audience into loyal customers. Keep providing consistent value and watch your conversions soar!

Never-Ending Content Ideas That Convert

Struggling with content ideas for your business? Don’t worry! There are endless ways to create engaging content that turns your audience into loyal customers. Let’s dive into some effective ideas.

1. Know Your Audience

First, deeply understand your audience. What are their needs, goals, and interests? Use buyer personas, market research, and audience feedback to tailor your content.

– Buyer Personas

– Market Research

– Audience Feedback

2. Educational Content

Educational content like how-to guides, tutorials, case studies, and industry insights can establish your brand as an authority and build trust.

– How-to Guides

– Tutorials

– Case Studies

– Industry Insights

3. Storytelling

Use storytelling to connect emotionally. Share success stories, customer testimonials, and personal anecdotes that reflect your brand’s values.

– Success Stories

– Customer Testimonials

– Personal Anecdotes

4. User-Generated Content

Encourage your audience to create content like reviews, testimonials, and creative submissions. This engages them and acts as social proof.

– Reviews

– Testimonials

– Creative Submissions

5. Trending Topics

Stay updated with industry trends and current events. Create content that provides insights and opinions on these topics.

– Industry Trends

– Current Events

– Valuable Insights

6. Interactive Content

Engage your audience with interactive content like quizzes, polls, surveys, and contests. This is entertaining and offers valuable insights.

– Quizzes

– Polls

– Surveys

– Contests

7. Behind-the-Scenes

Share behind-the-scenes glimpses of your business, team, and processes. This transparency humanizes your brand.

– Behind-the-Scenes Tours

– Team Features

– Process Demos

8. Evergreen Content

Create timeless content such as comprehensive guides, FAQs, and tips. This type of content remains valuable over time.

– Comprehensive Guides

– FAQs

– Timeless Tips


Creating content that converts is about understanding your audience and providing value. Focus on building relationships through your content, and the conversions will naturally follow. Remember, the key is consistent value and connection.

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Do you struggle to create content or come up with ideas to generate content that showcases your expertise and ultimately help you convert into paying customers? You’re not alone! This is more common than it sounds. However, I created a system, almost a way of thinking and structuring my ideas, which allows me to have an arsenal of content that never runs out. These ideas help me and have also helped hundreds of my clients to break the creative block and always have resources for original content ideas. No more staring at a blank screen and the blinking cursor. Let’s dive in!


Biggest Takeaways:

  • Three main principles to remember from my 3 C’s Framework™️: Connection, Conversation and Conversion.
  • We are human beings at the core of what we’re doing inside of our business.
  • People want to do business with folks who are more similar to them that share a common vision, similar values and missions that are meaningful.
  • Don’t be afraid to share a little bit about the things that are of personal interest to you. That’s a great way to engage in conversation and to create dialogue that isn’t always about how to’s and tips, the tactics and the strategies.
  • Sometimes the best content is not always the one that gets the most reactions.



  • What I want you to know [01:59]
  • Thinking about your marketing messages [03:38]
  • The Three C’s FrameworkTM – Introduction [04:28]
  • How do we start to think about this from the perspective of content [10:44]
  • What I want you to do every single day [15:24]
  • We don’t want to go for vanity metrics. We want the metrics that matter. [18:09]
  • Signs that your content and your sales process are working together  [18:54]
  • Why I’m sharing this with you [21:35]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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