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Your ideal customer’s personality is critical when we think about which sales strategy and approach we will use, so it’s important to know each personality type and specific behavior when you close your sale and guarantee a “YES! I WANT IT!”

Personality is the set of characteristics of a person that influences everything we do. From what we believe, to how we think and act. It’s a super fascinating way to look at human behaviour and the elements that influence how your best clients are going to buy. In today’s episode we are going to talk about How to Sell to 4 Key Decision Making Personalities. Let’s dive in!


Biggest Takeaways:   

  • You have to guide people because they don’t know it’s a 2 way thing, like dancing. They don’t know the steps.
  • The sales process is all about making decisions. Your job is to lead those decisions.
  • Nobody fits into a linear box.
  • We all have bits and pieces of each of these individual personalities, depending on what it is that we’re buying and depending on the situation and scenario.
  • A lot of our very dominant personalities need reassurance that they’re making a good decision, that they have enough data, that they can feel confident that this is the right decision for them.
  • The more that you can remove uncertainty, the easier it will be.
  • Don’t ignore what’s important to specific personality types because it’s not something you’re comfortable with.



  • What sales is all about [03:39]
  • Remember this [07:38]
  • A whole training about how to leverage different personality types [09:45]
  • How the sales process can be very quick [13:32]
  • Everything you need to know about steadiness style person [18:35]
  • The more you do this, the easier it is going to be for them to say yes [23:02]
  • What I want you to consider, as you’re going through the sales process with somebody [26:18]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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