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Aired on September 21, 2021
Episode 112
How to Stop Being Afraid to Sell
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Overcome your fear of selling by changing your mindset, building confidence, accepting rejection, focusing on relationships, listening actively, starting small, and seeking help. Selling is about connecting and providing value, not being pushy. With practice, you can turn fear into motivation and success.

How to Stop Being Afraid to Sell

Feeling nervous about selling? You're not the only one. Many people get anxious about sales, worried about rejection or seeming pushy. But fear doesn't have to stop you. In this post, we'll look at ways to overcome your fear of selling and boost your confidence.

Understanding the Fear

First, know that it's normal to feel scared of selling. It's common to worry about rejection or being too aggressive. Accepting this fear is the first step to overcoming it. Realizing it's okay to be afraid can take off some pressure.

Change How You Think About Selling

Try to see selling differently. Instead of thinking you're forcing a product on someone, focus on the value you're offering. Believe in what you're selling and its benefits. Remember, selling isn't about pushing unwanted products but about solving someone's problem.

Build Your Confidence

Confidence is crucial in sales. Practice your pitch and learn about your product or service. The more you know, the more comfortable you'll feel. Also, use positive affirmations and surround yourself with supportive people.

Accept Rejection

Rejection is part of selling. Instead of fearing it, see each "no" as a step closer to "yes." Think of rejection as a chance to learn, not a personal failure. This can make it less scary.

Focus on Relationships

Selling is about relationships, not just transactions. Aim to connect with customers personally. When you focus on helping and building genuine relationships, selling feels more natural.

Listen Actively

Good selling involves listening. Understand your customer's needs before you start selling. This lets you tailor your approach to their specific needs, making selling feel easier.

Start Small

If selling feels too much, start small. Try selling to friends and family first. This can help you build confidence without too much pressure. Then, slowly reach out to more people.

Get Support and Learn

Don't hesitate to seek help and learn more about selling. There are many resources, like books, podcasts, workshops, and courses, to improve your skills. Learning more shows you're serious about overcoming your fear.


Beating your fear of selling is doable with the right mindset and tactics. By changing how you view selling, building confidence, accepting rejection, focusing on relationships, listening well, starting small, and seeking help, you can overcome your fear. Remember, selling is about connecting and providing value, not being pushy. With time and practice, you can turn your fear into motivation and success in sales.

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Biggest Takeaways:

  • We have a fear of rejection. 
  • Your brain doesn’t know the difference when it faces real fear or something similar, the response is going to be the same.
  • The great news is that you’re afraid, but your potential client is equally afraid.
  • There is no one person on the planet that is immune to feeling fear because we all have the same parts of our brain.
  • Fear is an essential part of staying alive, but we don’t need to be afraid to sell. 
  • Think about what you actually are so afraid of.
  • Not everything is going to work out exactly as you plan.



  • The biggest challenge that business owners have [02:09]
  • Join my Inner Circle: Sales Mastery Society [02:51]
  • What types of fears are we dealing with [03:16]
  • What creates fear in us [10:33]
  • The First Strategy to Stop Being Afraid to Sell [11:27]
  • The Second Strategy to Stop Being Afraid to Sell [15:36]
  • The Third Strategy to Stop Being Afraid to Sell [20:54]
  • How I stopped being afraid [24:30]


🎙️ Previously Episodes Mentioned On This Episode and Powerful Resource Episodes:


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