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When we talk about sales, from a client perspective, clients are always afraid of being sold to, and from a sales perspective, you’re often afraid to be seen as salesy or sleazy or pushy or aggressive or any of those things that are typically associated with sales. This episode is going to be helpful for you in understanding how to reframe this along with specific strategies and exercises that you can use either personally, or with your sales teams.

I’ve had to overcome my fair share of fears and it is something that I still work actively with every single day, because although I’m not as afraid as I was before… I very much understand the world that you come from, perhaps that you’re in currently, because it can feel aggressive. In today’s episode we’re going to talk all about a powerful mindset built through three simple strategies to stop being afraid to sell. 


Biggest Takeaways:

  • We have a fear of rejection. 
  • Your brain doesn’t know the difference when it faces real fear or something similar, the response is going to be the same.
  • The great news is that you’re afraid, but your potential client is equally afraid.
  • There is no one person on the planet that is immune to feeling fear because we all have the same parts of our brain.
  • Fear is an essential part of staying alive, but we don’t need to be afraid to sell. 
  • Think about what you actually are so afraid of.
  • Not everything is going to work out exactly as you plan.



  • The biggest challenge that business owners have [02:09]
  • Join my Inner Circle: Sales Mastery Society [02:51]
  • What types of fears are we dealing with [03:16]
  • What creates fear in us [10:33]
  • The First Strategy to Stop Being Afraid to Sell [11:27]
  • The Second Strategy to Stop Being Afraid to Sell [15:36]
  • The Third Strategy to Stop Being Afraid to Sell [20:54]
  • How I stopped being afraid [24:30]


🎙️ Previously Episodes Mentioned On This Episode and Powerful Resource Episodes:


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Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


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Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


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