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Aired on October 20, 2020
Episode 64
Holiday Sales Planning
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If you’re thinking about taking advantage of holiday sales to be as successful as possible while also helping your audience, stay tuned to today’s episode. We’re talking about something I see happening every year. We often leave important things to the last minute, like holiday sales. Seriously, I see business owners repeating this procrastinating behavior every year. The thing is, we can totally change this! And no, a holiday promotion doesn’t mean you have to discount or slash your prices. Instead, you’re taking advantage of a buying opportunity. In today’s episode, I am sharing the 3 key questions you need to ask yourself to put together a holiday sale. Let’s dive in!

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Biggest Takeaways:

  • 3 key things to consider to decide if you want to run some kind of promotion or holiday sale
  • What is it that’s motivating you?
  • Reflect on what season in your life and in your business the holiday is going to represent for you.
  • Is it the right opportunity for your business?
  • Plan what you are going to be promoting
  • Thinking outside the box
  • Give yourself enough time
  • Being flexible



  • Why is it important to prepare for Holiday Sales? [01:02]
  • Think about it! #1 [02:14]
  • Think about it! #2 [05:40]
  • what is it that you’re looking to sell? [06:40]
  • Mindset that you need [11:32]
  • Too many ideas dilemma [15:05]
  • Where should you be spending your time? [15:54]

Want help to plan out your Holiday Promotion and make Black Friday/ Cyber Monday or the holiday season your best sales yet?

→ Join the waitlist: 

Be the first to find out more details for my exclusive Black Friday/ Holiday Sales Intensive Workshop where I’ll walk you through my exact 5 step framework to create your most profitable product idea and launch plan.

  • Get your holiday sale launched instead of sitting on the sidelines this year
  • Know exactly what product would be the easiest for you to launch while being most profitable
  • Your exact 14 day launch blueprint – no more guessing! – with the step-by-step plan to create a simple launch that gets you sales

→ Get on the VIP list for more details and be the first to know when doors open!


Sponsored by:

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