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Have you ever thought about the difference between inauthentic sleazy sales and an authentic sale? Is it the process or product that we are selling? Is it how we negotiate? We all know what it feels like when someone isn’t authentic when selling, but do you know what’s missing when this happens?

If you want to understand this difference and more importantly, how you can be more authentic in your sales process, you’re in the right place…

On this episode, I’m going to be sharing a story that helps explain the key foundation piece that I believe is essential for all authentic sales conversations and really all authentic sales. So, let’s go!

Biggest Takeaways:

  • An aggressive selling method is the opposite of authenticity
  • Apathy and being passive doesn’t bring you the results you want. Do it with confidence and energy!
  • We are all trying to sell something. Read “To Sell is Human” (Daniel Pink)
  • You’re making decisions all the time. And if you’re not making them, somebody else is making them for you.
  • If your product is something that your customer doesn’t need, there is no point in selling it. Selling is serving, but it’s also more than that.
  • Help your customers get what they need.
  • The sky’s the limit if you believe in yourself!



  • When do things become incongruent? [02:11]
  • How perspectives can change over time. [03:13]
  • We are all trying to sell something.[04:10]
  • A story of what not to do. [04:48]
  • What characterizes an authentic sale? [06:23]
  • You have the skill and determination you need. [09:51]
  • Believe in yourself! [14:42]


Be sure to tag me on social @susanmcvea and share your story with me!

Sponsored by:

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