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Aired on October 13, 2020
Episode 63
The Foundation For All Great Authentic Sales
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Have you ever thought about the difference between inauthentic sleazy sales and an authentic sale? Is it the process or product that we are selling? Is it how we negotiate? We all know what it feels like when someone isn’t authentic when selling, but do you know what’s missing when this happens? If you want to understand this difference and more importantly, how you can be more authentic in your sales process, you’re in the right place… On this episode, I’m going to be sharing a story that helps explain the key foundation piece that I believe is essential for all authentic sales conversations and really all authentic sales. So, let’s go!

Creating Mental Market Share for Authentic Selling

Ready to redefine your sales approach and truly connect with your audience? Building mental market share and embracing authentic selling can revolutionize your business. Here’s a guide to help you sell in a way that’s both genuine and effective.

Understanding Mental Market Share ud83eudd14

What It Is:

Mental market share is about how prominently your brand features in the minds of your target audience. It’s a key driver in influencing their purchasing decisions.

Building It:

  • Brand Awareness: Increase visibility through consistent branding and marketing.
  • Expertise and Authority: Establish yourself as a go-to source in your niche.
  • Emotional Connection: Create memorable experiences that resonate emotionally with your audience.

The Art of Authentic Selling ud83dudc96

The Essence:

Authentic selling focuses on genuine connections, understanding customer needs, and offering real solutions.

How to Sell Authentically:

  1. Understand Your Audience: Dive deep into their challenges and aspirations.
  2. Be Genuine: Let your true self and values shine in your business interactions.
  3. Provide Real Value: Offer solutions that genuinely improve your customers’ lives.
  4. Build Trust: Be consistent, empathetic, and transparent in all dealings.

Embracing Authenticity in Sales

Overcoming Fear of Rejection:

  • Understand that not everyone is your ideal customer.
  • Focus on those who resonate with your brand’s authenticity.

Building Confidence:

  • Believe in the value you offer.
  • Let this confidence be evident in your customer interactions.

Leveraging Storytelling and Personal Branding:

  • Share your brand story and journey.
  • Use storytelling to create a personal connection with your audience.

Conclusion: The Power of Authenticity

By focusing on mental market share and authentic selling, you can create a loyal customer base and stand out in a crowded market. Remember, it’s about meaningful connections and genuine value. Embrace your uniqueness, understand your audience, and let authenticity be your guide to success. Here’s to selling in a new, authentic way~

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Biggest Takeaways:

  • An aggressive selling method is the opposite of authenticity
  • Apathy and being passive doesn’t bring you the results you want. Do it with confidence and energy!
  • We are all trying to sell something. Read “To Sell is Human” (Daniel Pink)
  • You’re making decisions all the time. And if you’re not making them, somebody else is making them for you.
  • If your product is something that your customer doesn’t need, there is no point in selling it. Selling is serving, but it’s also more than that.
  • Help your customers get what they need.
  • The sky’s the limit if you believe in yourself!



  • When do things become incongruent? [02:11]
  • How perspectives can change over time. [03:13]
  • We are all trying to sell something.[04:10]
  • A story of what not to do. [04:48]
  • What characterizes an authentic sale? [06:23]
  • You have the skill and determination you need. [09:51]
  • Believe in yourself! [14:42]


Be sure to tag me on social @susanmcvea and share your story with me!

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