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Aired on January 5, 2021
Episode 75
How to Create Mental Market Share and Start Selling in a New Authentic Way
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Ready to revolutionize your business? Build mental market share by increasing brand visibility, establishing authority, and creating emotional connections. Sell authentically by understanding your audience, being genuine, providing real value, and building trust. Embrace your uniqueness, overcome fear, build confidence, and leverage storytelling. Create meaningful connections and genuine value for success.

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Biggest Takeaways:

  • It is all about the new way of selling.
  • If you provide a good product or program service to your customers, and help them to solve their problems, they will want to do business in the long term and give you referrals.
  • Sales is a number’s game.
  • Numbers don’t lie.
  • It is not about you, it is about the customer. Remove your ego from this equation.
  • It’s about helping customers make better decisions
  • 80% of deals are closed on the twelve contact.
  • Create your own tracking, your own data research and projections.
  • Every single month there’s an opportunity to make mental market share with customers.
  • The coach never makes the decision for the person.
  • You can’t put a price on what a person wants.
  • You need to sell in the gap.



  • Why people think “Sales” is a dirty word [01:33]
  • How to hit your sales quota and close more deals [07:15]
  • How to be a good sales professional [10:17]
  • How to balance growing your database and nurturing relationships [13:32]
  • How to handle long negotiations with your client without being inconvenient [19:55]
  • Create Mental Market Share [20:48]
  • The five, three, one referral [27:09]
  • If you don’t ask, you don’t get [29:03]
  • How to get people to say yes to themselves[33:57]
  • What does a Coach do? [34:22]
  • What is the reward for your customers to attain what they’re looking for [36:59]
  • How to go to the desired situation [37:50]
  • A special offer [47:41]


Follow Anthony Camacho on his Facebook Page for more tips!

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Buy Anthony Camacho’s 2020 International Best Selling Book on Amazon:

Write an amazon review then post to Anthony’s timeline and get a 30 min sales performance coaching call to increase sales and revenue to your business. When complete, email him: [email protected]

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Sponsored by:

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Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
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