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Aired on February 15, 2022
Episode 133
Your Lead Generation Problem is Not a Lack of Leads (Part 1)
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Struggling to generate leads? Shift your focus from quantity to quality. Understand your ideal customer, create targeted messaging, and build trust. This is the key to attracting high-converting leads. Stay tuned for more strategies in part two!

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Biggest Takeaways:                        

  • Every single step of your journey as a business owner will require you to peel away layers and to continue to articulate with more clarity and more specificity.
  • Oftentimes the reasons why we think lead generation is the problem, is actually not the problem. It’s that you’re making these crucial mistakes.
  • It can be an inconsistency in the way that you show up. Alternatively, the way that you are speaking about your offer.
  • Your confidence is a difference maker for your ideal clients.
  • You are always in control and you can always say no to business.
  • The more bad things that happen, the harder it is for you to see the good things that are happening. Stay strong in your goals!



  • The number one thing [00:49]
  • Breaking this down into three C’s [02:24]
  • What is a lead [03:00]
  • The first C [03:50]
  • It is helpful when we actually can see – A practical example [07:15]
  • The offer is not the critical piece [12:04]
  • The third C [25:37]
  • Why they are coming to you as the expert [28:04]
  • You are the exception to the norm too [35:11]


🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:


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Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
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  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
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Join Sell with More Ease:

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Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.


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