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Lead generation is a marketing term used to describe the initiation of a potential customer’s interest or question in a company’s particular product or service. Leads, unlike prospects, are contacts who have shown interest in some type of product or service. There are many methods to generate leads, which are usually some form of promotion of marketing like social media campaigns, email marketing and internet search engine or paid advertising.

Generating leads means capturing potential customers for a business. But more leads is rarely the solution to a sales problem. So then what is the biggest lead generation issue? Find out in today’s episode.

 

Biggest Takeaways:                        

  • Every single step of your journey as a business owner will require you to peel away layers and to continue to articulate with more clarity and more specificity.
  • Oftentimes the reasons why we think lead generation is the problem, is actually not the problem. It’s that you’re making these crucial mistakes.
  • It can be an inconsistency in the way that you show up. Alternatively, the way that you are speaking about your offer.
  • Your confidence is a difference maker for your ideal clients.
  • You are always in control and you can always say no to business.
  • The more bad things that happen, the harder it is for you to see the good things that are happening. Stay strong in your goals!

 

Highlights:

  • The number one thing [00:49]
  • Breaking this down into three C’s [02:24]
  • What is a lead [03:00]
  • The first C [03:50]
  • It is helpful when we actually can see – A practical example [07:15]
  • The offer is not the critical piece [12:04]
  • The third C [25:37]
  • Why they are coming to you as the expert [28:04]
  • You are the exception to the norm too [35:11]

 

🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:

 

Find out the exact path I took to achieve my first 6 figure success online in 6 months…

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Need consistent leads?

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Sponsored by:

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Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊

 

  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple, proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
      
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream     clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell with More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

 

Send me your burning questions:

Send me your questions and I will profile you here on an upcoming show.

 

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