Lead generation is a marketing term used to describe the initiation of a potential customer’s interest or question in a company’s particular product or service. Leads, unlike prospects, are contacts who have shown interest in some type of product or service. There are many methods to generate leads, which are usually some form of promotion of marketing like social media campaigns, email marketing and internet search engine or paid advertising.
Generating leads means capturing potential customers for a business. But more leads is rarely the solution to a sales problem. So then what is the biggest lead generation issue? Find out in today’s episode.
- Every single step of your journey as a business owner will require you to peel away layers and to continue to articulate with more clarity and more specificity.
- Oftentimes the reasons why we think lead generation is the problem, is actually not the problem. It’s that you’re making these crucial mistakes.
- It can be an inconsistency in the way that you show up. Alternatively, the way that you are speaking about your offer.
- Your confidence is a difference maker for your ideal clients.
- You are always in control and you can always say no to business.
- The more bad things that happen, the harder it is for you to see the good things that are happening. Stay strong in your goals!
- The number one thing [00:49]
- Breaking this down into three C’s [02:24]
- What is a lead [03:00]
- The first C [03:50]
- It is helpful when we actually can see – A practical example [07:15]
- The offer is not the critical piece [12:04]
- The third C [25:37]
- Why they are coming to you as the expert [28:04]
- You are the exception to the norm too [35:11]
🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:
- Episode 10: Mastering The 7 Critical Steps Of Your Sales Process – Listen Now: https://www.susanmcvea.com/s1ep10
- Episode 17 – Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17
- Episode 78 – How to Know When You Need to Hire a Sales Team Member – Listen Now: https://www.susanmcvea.com/s1ep78
- Episode 81 – 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81
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