Today’s episode is all about a business model I love. They are everywhere, in large shopping centers and different countries around the world. In fact, I think there must be very few countries that don’t have at least one location of this company.
Understanding great business models, frameworks and sales techniques can help us master our own sales game. Because we can apply these principles to our own business to increase results. In this episode we talk about the secret behind McDonald’s – yep! It’s more than just a burger. Ready? Let’s dive in!
- Remember the key focus.
- Why the principle behind it is genius.
- The bulk of the work is going to be in the main item we’ve come in for.
- There’s huge value in getting paid now.
- Price anchoring – The concept you need to understand.
- The perception of your customer is that they’re getting a really good deal.
- Not every single person is going to say yes.
- It’s important that you fill your sales pipeline.
- P2P connection method, it’s all about building connections.
- Back in corporate [03:11]
- what you need to think about [04:32]
- Why McDonald’s has grown & scaled so quickly [09:18]
- The difference between an upsell versus a cross sell [10:20]
- Some examples [14:49]
- How could you use this in your own business [20:02]
- How to create consistent leads [21:34]
🎙️ Previously Episodes Mentioned On This Episode and Powerful Resource Episodes:
- Episode 71 Irresistible Lead Magnets to Get More Leads and Convert to Paying Clients – Listen Now: https://www.susanmcvea.com/s1ep71
- Episode 77 – How to Market Differently to Maximize Your Opportunities With Hot, Warm and Cold Leads – Listen Now: https://www.susanmcvea.com/s1ep77
- Episode 8 – Why Buyers Say No & How To Hear A Yes! – Listen Now: https://www.susanmcvea.com/s1ep08
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Sales Mastery Society: Want to close $2,000 – $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4 step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼 www.salesmasterysociety.com
Resources to Help You Master The Sales Game!
They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊
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- Turn “I Can’t Afford It.” Into “Sign Me Up!” – Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
- Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.
Join Sell With More Ease:
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