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Aired on August 24, 2021
Episode 108
McDonald's Sales Strategy
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"Embrace diversity, maintain quality, innovate for success! Learn from McDonald’s global sales strategy, catering to all, ensuring consistency, and embracing change. Take your business to the next level with these powerful principles!"

McDonald's Sales Strategy

Hello, entrepreneurs and business enthusiasts! Today, we're exploring McDonald's sales strategy, a masterclass in selling fast food globally. Let's uncover the tactics that make McDonald's a fast-food titan.

Knowing the Audience

McDonald's excels in understanding its diverse customer base. They cater to all ages and preferences, ensuring there's something for everyone.

Appeal to All Ages

From Happy Meals for kids to a variety of options for adults, McDonald's targets every demographic, understanding their unique preferences.

Localized Menus

McDonald's adapts its menu for different regions, offering items like the McPaneer in India or the Teriyaki Burger in Japan, catering to local tastes.

Consistency is Crucial

McDonald's success is partly due to its consistent quality. A Big Mac is the same everywhere, building trust and loyalty among customers.

Standardized Products

Their global product standardization ensures a uniform experience, reinforcing their brand identity.

Efficient Operations

McDonald's operational efficiency guarantees quick and accurate service, a key aspect of their customer satisfaction.

Embracing Innovation

While consistency is vital, McDonald's also innovates to stay relevant and appealing.

Menu Expansion

Responding to health trends, McDonald's now offers healthier options, showing adaptability to consumer demands.

Technological Advancements

From self-service kiosks to mobile ordering, McDonald's leverages technology to enhance customer experiences and meet modern demands.


McDonald's strategy teaches us the importance of understanding our audience, maintaining quality consistency, and innovating to stay ahead. These principles can guide any business towards success.

By focusing on customer needs, consistent quality, and embracing change, we can apply McDonald's strategies to our ventures.

Remember, success takes time and effort, but with a customer-centric approach and the right strategy, achieving our business goals is within reach.

Let's learn from McDonald's and drive our businesses forward!

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Biggest Takeaways:

  • Remember the key focus.
  • Why the principle behind it is genius.
  • The bulk of the work is going to be in the main item we’ve come in for.
  • There’s huge value in getting paid now.
  • Price anchoring – The concept you need to understand.
  • The perception of your customer is that they’re getting a really good deal.
  • Not every single person is going to say yes.
  • It’s important that you fill your sales pipeline.
  • P2P connection method, it’s all about building connections.



  • Back in corporate  [03:11]
  • what you need to think about [04:32]
  • Why McDonald’s has grown & scaled so quickly [09:18]
  • The difference between an upsell versus a cross sell [10:20]
  • Some examples [14:49]
  • How could you use this in your own business [20:02]
  • How to create consistent leads [21:34]


🎙️ Previously Episodes Mentioned On This Episode and Powerful Resource Episodes:


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Resources to Help You Master The Sales Game!

They are the perfect companion to my Master The Sales Game podcast, so you can take the next step to getting more of those sales 😊


  1. Selling to Her – grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
  2. 6-Figure Blueprint – With this blueprint, learn the 3 simple proven ways to get calls booked so you can generate clients on demand! Make those $10K+ income months a reality and leave the struggle, overwhelm and burnout behind. Grab your free copy now.
  3. Turn “I Can’t Afford It.” Into “Sign Me Up!”Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
  4. Top 5 Secrets To More YES’es – Get the exact same secrets I’ve only shared with my premium VIP 1:1 clients paying multiple 5 figures. Learn how to turn connections into conversations and conversations into a waitlist of dream clients. Grab your very own copy and start hearing more YES’es on your sales calls.

Join Sell With More Ease:

If you’re done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!


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