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Today’s episode is all about a business model I love. They are everywhere, in large shopping centers and different countries around the world. In fact, I think there must be very few countries that don’t have at least one location of this company.

Understanding great business models, frameworks and sales techniques can help us master our own sales game. Because we can apply these principles to our own business to increase results.  In this episode we talk about the secret behind McDonald’s – yep! It’s more than just a burger. Ready? Let’s dive in!


Biggest Takeaways:

  • Remember the key focus.
  • Why the principle behind it is genius.
  • The bulk of the work is going to be in the main item we’ve come in for.
  • There’s huge value in getting paid now.
  • Price anchoring – The concept you need to understand.
  • The perception of your customer is that they’re getting a really good deal.
  • Not every single person is going to say yes.
  • It’s important that you fill your sales pipeline.
  • P2P connection method, it’s all about building connections.



  • Back in corporate  [03:11]
  • what you need to think about [04:32]
  • Why McDonald’s has grown & scaled so quickly [09:18]
  • The difference between an upsell versus a cross sell [10:20]
  • Some examples [14:49]
  • How could you use this in your own business [20:02]
  • How to create consistent leads [21:34]


🎙️ Previously Episodes Mentioned On This Episode and Powerful Resource Episodes:


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