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Leaders are important. They’re responsible for passing on the company’s culture and engaging the team so that the organization’s mission, vision and values are aligned with the team’s objectives. Leadership as well as entrepreneurship can be developed. Today we’re talking about one of the 10 principles of servant leadership. Servant leadership was originally coined by Robert K Greenleaf back in 1970. Sales is all about leadership so let’s explore how servant leadership and sales are intertwined within the context of the 10 principles that he has identified. Let’s dive in!


Biggest Takeaways:

  • Leaders are seen as those who make the decisions.
  • Servants are seen as those who follow the decisions of the leader.
  • Listening is actually one of the most, if not the most critical component, along with the quality of the questions that you’re asking in your sales process.
  • Listening cannot be underestimated, especially as servant leaders.
  • What we say and share is not what’s actually received by the other party.
  • You need to understand and be able to hear not only what words are being said in your sales process, but also what’s not being said.
  • As a servant leader, it’s important that you take the time to listen, then respond appropriately.
  • Think about the quality of the conversation and the quality of the questions that you want to ask.



  • What we are talking about as servant leaders [01:26]
  • What servant leaders seek [01:43]
  • Why listening cannot be underestimated [02:27]
  • How we are actually here to serve others [03:03]
  • Critical component of listening [04:47]
  • How to be more active in your listing process – a Servant Leadership Mindset [07:41]
  • The second part of a Servant Leadership Mindset [08:54]
  • The third part of a Servant Leadership Mindset [10:40]


Also, take a look at the episodes I mentioned to help you to come up with possible ideas for your offer🎙️ Listen Now:

Episode 91 – Selling Once for Ongoing Monthly Recurring Revenue

Episode 84 – Using Your Signature Story Vault to Sell feat. Merav Richter:


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