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Aired on August 17, 2021
Episode 107
What You Need to Know to Be Successful at Selling
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Hey aspiring sales champ! To crush it in sales, know your product inside out, understand your audience, build relationships, communicate effectively, embrace rejection, and leverage tech. Always keep learning and growing. Success is about making a difference, so go out there and show them what you're made of! Good luck!

What You Need to Know to Be Successful at Selling

Hey there, aspiring sales champion! It’s great to have you here. If you’re reading this, chances are you’re looking for some tips on how to really crush it in the world of sales. Well, you’ve come to the right place.

I’ve been in the sales game for quite some time now, and let me tell you, it’s no walk in the park. But with the right mindset, skills, and strategies, you can absolutely make a name for yourself and reach your full potential. Here’s what you need to know to be successful at selling:

Understanding Your Product Inside and Out

First things first, you need to know your product like the back of your hand. Whether you’re selling a physical item, a service, or even an idea, understanding its ins and outs is crucial. This means knowing its features, benefits, and most importantly, how it solves your customers’ problems. When you can articulate these things clearly and confidently, your customers will have more trust in what you’re offering.

Knowing Your Audience

A successful salesperson understands their audience and knows how to tailor their pitch to fit their needs. Take the time to understand your target market - what are their pain points, desires, and motivators? Once you truly understand your audience, you can position your product as the solution they’ve been searching for.

Building Relationships, Not Just Making Sales

Sales is not just about making a quick buck; it’s about building long-lasting relationships. Focus on creating a genuine connection with your customers. Show them that you truly care about helping them and that you’re not just there to make a sale. When you prioritize building relationships, you’ll find that repeat business and referrals come naturally.

Effective Communication Skills

Communication is at the core of sales. To be successful, you need to be an exceptional communicator. This means being a good listener, asking the right questions, and being able to articulate your thoughts clearly. Effective communication also involves being confident and charismatic without coming off as pushy or insincere.

Being Persistent and Resilient

Rejection is part and parcel of sales. You will hear "no" more times than you can count, but it’s important to not let that discourage you. Successful salespeople are persistent and resilient. They understand that a no today doesn’t mean a no forever. They keep pushing forward, learning from rejections, and always striving for the next yes.

Leveraging Technology and Tools

In this digital age, there are countless tools and technologies that can make your sales efforts more efficient and effective. Whether it’s a customer relationship management (CRM) software, social media platforms, or email marketing tools, familiarize yourself with the technologies that can support your sales journey.

Continuous Learning and Improvement

The sales landscape is constantly evolving, so it’s important to commit to continuous learning and improvement. Stay updated on industry trends, sales tactics, and personal development. Whether it’s through books, podcasts, courses, or mentorship, always be open to learning and growing.


There you have it - the key elements to being successful at selling. It’s not just about having a smooth talk or a charming personality. It’s about truly understanding your product and your audience, building genuine connections, honing your communication skills, and staying persistent in the face of challenges.

So, if you’re willing to put in the effort and embrace these elements, I have no doubt that you can achieve great success in the world of sales. Remember, it’s not just about making sales; it’s about making a difference in your customers’ lives. Now go out there and show the world what you’re made of! Good luck, champion!

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Biggest Takeaways:

  • Introverts can do really well at selling.
  •  Your potential customers are just as nervous as you are.
  • Sales is really a process.
  • Don’t be so guarded about what you’re going through.
  • Everything you truly need is already inside of you.
  • Usually the simple things are the things that we don’t do as consistently.
  • Selling can’t be a one-off to create ongoing results.



  • Few things to cover off [01:32]
  • The first thing before we get into the main points [01:46]
  • The key factor that you need to know in order to be successful at selling [05:35]
  • The second piece that you need to know to be successful at selling [13:53]
  • The third thing that you need to know to be successful at selling [21:42]
  • How to start to see a shift and a transformation in the way that you show up [25:24]
  • The Gems to be Successful at Selling [29:10]
  • How I can help you more [29:50]


Also, take a look at related episodes and resources I mentioned to help you 🎙 Listen Now:

Episode 10 – Mastering The 7 Critical Steps Of Your Sales Process 

Episode 04: Why You Can Sell Really Well As An Introvert 


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